SUGOI Hires James Bottoms as New COO

SUGOI Performance Apparel, a division of Dorel Industries, today announced that B. James Bottoms has joined the company as Chief Operating Officer.

Vancouver, BC – Nov. 5th, 2008 -- SUGOI Performance Apparel, a division of Dorel Industries, today announced that B. James Bottoms has joined the company as Chief Operating Officer.

Bottoms arrives at SUGOI from Mountain Hardwear, Inc., where as Director of Operations he served on the five-person executive team overseeing all aspects of the company's customer service and distribution, production, supply chain and logistics, planning and purchasing.

As a lead liaison between Mountain Hardwear and its parent company, he directed the company's multi-million dollar capital investment project that led to a new headquarters building and its first retail store, as well as overseeing a 98 percent on-time shipping record.

SUGOI president Stan Mavis said, “This is a tremendous example of Dorel Industries providing us with the resources and vision to push SUGOI forward as an incredibly vibrant and growing brand. James is absolutely at the top of his profession, and his addition will have enormous benefits to our operations and expansion.”

Prior to joining Mountain Hardwear, Bottoms was the Director of Global Operations at Eagle Creek from 2001 to 2005. In that position, he helped direct customer service, distribution, sourcing, inventory, logistics and warranty/returns. He has also served as International Sales and Customer Service Account Manager at Freudenberg Nonwovens in San Francisco and in top positions from 1995 to 2000 at Chorus Line Corporation in Los Angeles.

Bottoms served as a Working Group Vice Chair for the Outdoor Industry Association and as a board member for the Apparel Technology and Research Center. He graduated Summa Cum Laude from Oklahoma Christian University in 1993.

About Dorel Industries:
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose and SUGOI in Recreational/Leisure. Dorel's Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a $2 billion company with 4600 employees, facilities in seventeen countries, and sales worldwide.

About SUGOI:
SUGOI has, for over 20 years, made incredible apparel for endurance athletes. In fact, the Japanese word SUGOI means “incredible” -- and our passion for developing these products stems from our own athletic experiences. Using the finest materials available -– from our family of proprietary synthetic fabrics to enzymatically-washed Australian Merino wool -- our vision is to inspire confidence through incredible athletic products.

Our products reflect the wide range of activities common among our athletes: running shorts, tights and tops that address a range of weather, from scorching to freezing. Biking apparel that regulates winter chill and summer heat. Triathlon products that function as an extension of your body. In every garment, we apply a native-grown Canadian textile expertise to carry you to your athletic best.



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