Sugoi Dirt Series Back for Sixth Season of World Class MTB Instruction

The Sugoi Dirt Series presented by Rocky Mountain Bicycles: 2006 Locations, Coaches, and Sponsors
Author:
Publish date:

With a full schedule of 15 camps across Western Canada and the US, the Sugoi Dirt Series is back for its sixth season of world-class mountain bike instruction. From the first California camps in April to the Whistler season finale in September, the Dirt Series will give hundreds of riders new skills on their bikes, and leave heaps of confidence and inspiration in its wake.

Joining the instructional team in 2006 are former NORBA Champion Lisa Sher and Team Maxxis downhill star April Lawyer. They'll add their experience to a group of coaches that already includes members of three different national teams, graduates of ten sport-specific academic programs, and pro-elite riders from every off-road discipline.

Each of the thirteen women's camps and two co-ed camps will offer a huge variety of skills, everything from basic front wheel lifts and switchbacks to drops, log rides, and bunny hops. Beginner through advanced riders will find what they're looking for here.

Sugoi is back on board for their fourth consecutive year as title sponsor, while Rocky Mountain Bicycles returns as the presenting sponsor. “We honestly consider the Dirt Series to be one of the best investments we make as a brand,” says Charles Russell, Sugoi's VP of Sales. “The impact it has on consumers, retailers and bike communities is a real asset.”

Other key sponsors for 2006 include Fox Racing Shox and new supporters Luna Bar, Race Face, Pete's Tofu, and Maxxis Tires. “It's been our goal since day one to offer the best instruction and work with the best people,” says Candace Shadley, Program Director. “We're really proud when we look at our sponsor list and see such a premiere group of companies choosing to support us and make what we do possible.”

Five years, fifty camps, and two thousand participants later, demand for the Sugoi Dirt Series just continues to rise. Registration opened on February 1st and the camps have already begun to fill.

“Coaching mountain biking is one of the most rewarding things I get to do,” says Cassandra Boon, lead coach and former Canadian Downhill Champion. “It's incredible to see how much the participants progress in a single weekend, and to witness the high they achieve when they master a new skill and see what they're really capable of. I can't wait for the season to start. Hope to see you out there!”

For complete details on the 2006 dates and locations, as well as additional program information, please visit www.dirtseries.com or call 604-905-8876.

The Sugoi Dirt Series is presented by Rocky Mountain Bicycles and supported by Fox Racing Shox, Luna Bar, Pete's Tofu, Brave Soldier, Kicking Horse Coffee, Maxxis, Race Face, crankbrothers, Dakine, Lake, Sole Custom Footbeds, adidas Eyewear, Giro and Kryptonite.

2006 Sugoi Dirt Series Camp Schedule

April 15-16: San Rafael, CA
Host Shop: Mikes Bikes

April 22-23: Santa Cruz, CA
Host Shop: The Bicycle Trip

May 13-14: North Vancouver, BC
Host Shop: Steed Cycles

May 20-21: Calgary, AB
May 22: Calgary, AB
Host Shop: The Bike Shop

May 27-28: Edmonton, AB
Host Shop: United Cycle

June 17-18: Whistler, BC
Host Shop: Snowcovers

July 8-9: Sun Valley, ID
Host Shop: Backwoods Mountain Sports

July 15-16: Portland, OR
Host Shop: The Bike Gallery

July 22-23: Bend, OR
Host Shop: Pine Mountain Sports

August 5-6: North Vancouver, BC
Host Shop: John Henry Bikes

August 15-16: Blue River, BC
Host Shop: Mike Wiegele's Heli Ski Resort

August 19-20: Canmore, AB
Host Shop: Rebound Cycle

August 26-27: Fernie, BC
Host Shop: Ski Base / Fernie Alpine Resort

September 8-10: Whistler Season Finale, BC
Host Shop: Garbanzo Bike and Bean

Related

SUGOI Hires Scott Parr

Vancouver, BC –-SUGOI Performance Apparel, a division of Dorel Industries, today announced that Scott Parr has joined the company as Vice President of Sales for North America.Parr has served as Director of Sales since 2005 for JanSport, a division of VF Corporation. In that ...read more

Sugoi women's mountain bike camps on a roll

What began four seasons ago as three weekend mountain bike camps for women run by a regional cycling federation in British Columbia has grown into a sell-out 13-camp series across Western Canada and the United States for nearly 500 women now run by Sugoi. Today's Sugoi Dirt ...read more

SUGOi Launches Web Redesign

The revamped site considerably boosts the company's e-commerce function, which has seen a 45% increase in sales over the past year. SUGOi president Stan Mavis said, “This has been a critical need for us, and adding Dorel's capabilities allowed for a faster turn-around and a ...read more