Stromer Introduces ST1 e-bikes To U.S.

High-end brand launches new, stylish, pedal-assisted electric bicycles with exclusive giveaway of Elite model
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GRENCHEN, Switzerland – The new Stromer ST1 is not your typical pedal-assisted electric bike. Designed and engineered in Switzerland, it is sexy, sleek, and stylish and offers a fun, fast, comfortable, and environmentally-friendly form of transportation. The Stromer ST1 is remarkably user-friendly, which means easy control for beginner and advanced cyclists alike.

Stromer, the Swiss-born manufacturer of innovative, fashionable, and superiorly engineered electric bicycles, launches the new ST1 to the U.S. market today with a sweepstakes: to celebrate Stromer’s arrival in the States, Stromer is giving one fortunate winner the chance to ride away on a new ST1 Elite.

Stromer offers two editions of the ST1 – the Platinum and Elite. Both are brains, beauty, and brawn wrapped into one good-looking and functional package. The Swiss e-bikes feature a seamlessly integrated battery inside the frame, which can be easily charged both inside or outside the bike. A brushless motor in the hub of the rear wheel provides high efficiency and an unprecedented amount of power, while minimizing maintenance and wear and tear on parts. Four separate, readily accessible riding modes conveniently match motor output to rider effort to tackle diverse terrain, make daily commutes seem nearly effortless, and make daily fitness a joy. A carbon fork, disc brakes, and balanced torque keep these electric bikes rolling smoothly.

The 9-speed ST1 Elite has an MSRP of $3,499 and is equipped with a 500-watt continuous output motor that can reach a top speed of 20 MPH with a range of 20-40 miles. The $3,999 MRSP, 27-speed ST1 Platinum has a 500-watt continuous output motor and can hit up to 30 MPH with a range of 25-50 miles. The Platinum model is also available in a step-through frame version, for easier access. The slick design of the e-bikes looks much like an ordinary urban bicycle, and is an ideal way to commute, stay fit, have fun, and smile.

How can you win – and be one of the first in the U.S. to own – an ST1 Elite e-bike? If you are a resident in the continental U.S. with a phone number and email address, enter at http://www.stromer.ch/ch-en/giveaway before the contest ends on May 17, 2013. One lucky winner will be randomly drawn and contacted via phone and email. Enter now and see why actor Leonardo Di Caprio, and 2011 Tour de France winner Cadel Evans both ride a Stromer.

For more about the Stromer ST1 Elite e-bike giveaway, visit: http://www.stromer.ch/us-en/giveaway.

About Stromer
For more than four years, Stromer, a brand of the Switzerland-based BMC Group,has been setting the global standard for electric bikes. With the launch of their ST1 Elite and Platinum models in the U.S., Stromer aims to expand its world-renowned reputation for high-quality pedal assisted e-bikes. In addition, Stromer strives to actively participate in the growth of the electric bike market in America – a market that is forecasted to more than triple domestically by 2018, according to a report by Pike Research. For more about Stromer, visit: http://www.stromer.ch/us-en/home.

About BMC Group
The BMC Group consists of three brands: BMC, Bergamont, and Stromer. We share the same passion for bikes as we do for sport and industry. We aim to please with our bikes, as your experience is our success – whether you need a time trial bike or kids bike, an e-bike or all-mountain machine. That's what makes BMC Switzerland. For more about BMC, visit: http://www.bmc-switzerland.com/.

Media Contact: Keith Cozzens, Verde PR, keith@verdepr.com, 970.259.3555 x2.

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