Strider Bike Racing Toddlers Return to Lincoln June 10

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Governor Pete Ricketts Declares Kids Bike & Smile Day Mayor Chris Beutler Declares Youth Cycling Day

Rapid City, SD (May 25, 2017)—Strider Sports, the world’s leading manufacturer and marketer of children’s no-pedal balance bikes, is welcoming balance bike racing toddlers, some still in diapers, to the Strider Cup Race Presented by Raising Cane's Chicken Fingers on June 10 at Tower Square in Lincoln. In honor of the event, Governor Pete Ricketts declared June 10 Kids Bike & Smile Day, and Lincoln Mayor Chris Beutler has declared it Youth Cycling Day.

The race is the third of three events in the national Strider Cup racing series, in which toddlers as young as 18 months old put their Strider Bike skills to the test. It is the second time Strider has held a national race in Lincoln. Most of the registrants are from across Nebraska, but families are traveling from eight states, including Florida, New Mexico and Texas, as well as from Canada.

The youngest registrant so far is Hazel Cox from Lincoln, who is just 20 months old. In addition to the races, these family-friendly events feature a free Strider Adventure Zone ride and play area with Strider Bikes to test ride.

Collin and Graham Bombeck of Lincoln, Nebraska, were about 18 months old when their father, Derek Bombeck bought them Strider Bikes. The 3-year-old twins raced their bikes last year and are planning to show off their improved skills at the 2017 race.

“It has been very interesting to watch them progress on their Strider Bikes,” said Bombeck, the Sales Development Manager at the Lincoln Convention and Visitors Bureau. “They were very timid at first and have now gained a lot of balance, coordination and confidence. They loved the Strider Cup Race last year. It is a first-class, fun and kid-friendly event. I’m sure we’ll have even more families this year.”

Racers will receive a Strider goodie bag valued at more than $50 with their registration, and all racers will receive either a medal or a trophy. Pre-registration is open now at http://www.striderbikes.com/lincoln.

The event will have races for 2-, 3-, 4-, and 5-year-olds, and Special Needs riders of all ages. Strider donated bikes to the Easterday Recreation Center for individuals with disabilities to participate in the race. Strider has waived the registration fee for riders with special needs.

On April 23, Raising Cane’s hosted a Giveaway Party to give away 50 Strider Bikes to local children in the community, with 20 of those bikes donated to four daycare centers in Lincoln. Several of these children are expected to participate in the Strider Cup Race.

The first 2017 Strider Cup race featuring 200 racers was held May 6 in Fort Worth, Texas. The second race will be May 27 in Pittsburgh. Participating in any of these events automatically qualifies the rider for the Strider Cup World Championship, July 21-22 in Salt Lake City, Utah. The Strider event page, http://www.striderbikes.com/events has more information on all of the races.

ABOUT RAISING CANE’S & SOUTHERN HOSPITALITY VENTURES

The Lincoln and Grand Island franchise—Southern Hospitality Ventures—was opened in 2006 by Justin and Jennifer Jones, who moved to Nebraska from Louisiana. Since opening their first location, they have set out to make a change in their community by becoming active community leaders with programs such as this one. Since 2006, the franchise has given back over $1.4 million to the communities in which their restaurants are located.

Raising Cane’s has One Love—chicken fingers—and focuses its menu offering on fresh, made-to-order chicken fingers paired with their homemade Cane’s sauce, grilled Texas toast, creamy coleslaw, and crinkle-cut French fries. facebook.com/CanesNebraska or twitter.com/CanesLincoln

ABOUT STRIDER SPORTS INTERNATIONAL, INC.

Strider Sports designs efficient, no-pedal balance bikes for children age 18 months - 5, and for older riders with balance and coordination challenges. Strider’s mission is to simplify a bike, so proper size and weight combine to eliminate fear of riding and instill confidence. Strider Bikes allow riders to learn balance, leaning and steering; thus eliminating the need for tricycles or training wheels. Founded in 2007 in Rapid City, S.D., Strider has sold over 1.6 million bikes and is distributed in over 75 countries. It has donated over $850,000 through its Rider Fund. Visit www.StriderBikes.com, Facebook or Instagram.

Media Contact:

Kyla Wright, 605.342.0266

kyla@StriderBikes.com

Leslie Prevish, 303.500.3318

leslie@previshmarketing.com

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