Strength in Numbers: Horny Toad Hires New Sales Force Members - SNEWS

Strength in Numbers: Horny Toad Hires New Sales Force Members

Horny Toad announces the hire of new members to the sales force for the Mid-Atlantic, Great Lakes and California regions. W
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Santa Barbara, CA, May 28, 2008 – Horny Toad announces the hire of new members to the sales force for the Mid-Atlantic, Great Lakes and California regions. With the expansion of their fall 2008 collection and recent success at Outdoor Retailer, Horny Toad has called in new troops to assist in sustaining growth and hit new bench marks of success.

Horny Toad is looking to three major markets, Mid-Atlantic, Great Lakes and California, as promising areas for wholesale expansion. Horny Toad has brought on experienced sales veterans Mark Waddle, Andy Russell and Dana Caraway as well as Ferrand Associates, Ray Ferrand and Bill Lockwood, to help take the brand to the next level within these regions.

“We are thrilled to welcome our new members to the Toad team and feel more confident than ever in tackling these essential markets,” says CEO Gordon Seabury.

Ferrand Associates are a New York and Connecticut based tag-team, with more than 35 years of experience in the outdoor industry and will cover the Mid-Atlantic market for Horny Toad. In 2001 Ray Ferrand was awarded the “Outdoor Industry Leadership Award” for reps by Outdoor Retailer and the OIA.

“The opportunity to work with a company like Horny Toad is such an honor,” says new-hire Ray Ferrand. “Outside Magazine lists them as one of the best companies to work for, that says a lot to me.”

ABOUT HORNY TOAD
Based in Santa Barbara a few hundred yards from the beach, Horny Toad is a clothing company that takes fun seriously, celebrates the adventure in every day life (both outdoors and in) and always aims to do the right thing. The Toad culture is oriented around community, sustainability, and looking for new ways to accomplish traditional business goals. To learn more visit www.hornytoad.com or call 800.865.TOAD.

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