Steve Parke Resigns as General Manager of Ritchey Design Inc.

With regret, Ritchey Design today announced that Steve Parke has resigned as the company's general manager and former vice president of global marketing, as he plans to pursue new opportunities within the bicycle industry.
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SAN CARLOS, Calif. - With regret, Ritchey Design today announced that Steve Parke has resigned as the company's general manager and former vice president of global marketing, as he plans to pursue new opportunities within the bicycle industry.



"My time at Ritchey has been invaluable and has shaped my perspective on how a solid business should be managed," said Parke. "Prior to my time at Ritchey, my career was built around experience gained on the bike brand side of the industry. My plans are to pursue new opportunities that take me back to those roots."Steve Parke



Steve came to Ritchey with a wide-range of cycling industry experience gained with brands such as Trek, Bridgestone, Serotta, Shimano Footwear, Scott USA and Descente.



Parke joined Ritchey Design as Sales Manager in August 1998, was promoted to General Manager in 2001 and assumed additional responsibilities as vice president of marketing in 2004. Over the years, Parke participated in all aspects of the company including establishing a national sales force of independent representatives, forging several long standing industry relationships and coordinating marketing efforts to support a full spectrum of business goals.



"Steve is well known and respected among the members of the Ritchey staff both here and in the international offices, and will certainly be missed." said John Frechette, COO of Ritchey Design. "His thoughtful contributions to the management team have been very valuable and we wish him the best of luck with his future pursuits."



For the time being, Parke's day-to-day responsibilities will be absorbed by Frechette, Phil Ellinwood, CFO and Angelo DiGiovine, Ritchey senior marketing coordinator.



About Ritchey Design, Inc.

Northern California-based Ritchey Design was founded by road racer, mountain bike pioneer and product innovator Tom Ritchey in 1974. The company is well-known for its technical merits through attention to detail during the product design phase, resulting in high-quality, reasonably priced road and mountain bike components. Under its Fit Logic philosophy, Ritchey Design offers a wide range of "cockpit" components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable. Ritchey Design also offers a complete line of innovative products ranging from headsets to tires for professional racers and the serious weekend rider, as well as its line of "Break-Away" travel bicycles for traveling cyclists. For more information about Ritchey Design, please visit www.ritcheylogic.com.



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MEDIA CONTACTS:

Chip Smith, SOAR Communications for Ritchey Design, 801.523.3730(wk)/801.597.7515(cell), csmith@soarcomm.com, or

Maura Lansford, SOAR Communications, 801.523.3730(wk), 817.929.8123(cell), mlansford@soarcomm.com

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