Steffen Leads Product Management for Wilderness Systems and Mad River

Confluence Watersports welcomes Shane Steffen in the role of product manager for Wilderness Systems and Mad River Canoe.
Author:
Updated:
Original:

Easley, S.C. – Confluence Watersports welcomes Shane Steffen in the role of product manager for Wilderness Systems and Mad River Canoe.

Working closely with the design, research and development, engineering, and marketing teams, Shane is charged with defining market needs and continuing the legacy of delivering winning products from both brands. He is responsible for product line strategy and go-to-market launch plans that ensure timely and high quality boats, and secure ongoing success at retail for Wilderness Systems and Mad River Canoe dealer partners.

“We're happy to work with Shane and we welcome him to Confluence,” said Cheri McKenzie, chief marketing officer of Confluence Watersports. “Wilderness Systems and Mad River are legacy brands, built from a passion for excellence. Shane brings a matching level of dedication and enthusiasm to this role, backed up with significant manufacturing and engineering experience.”

Shane's educational background is in engineering and business. He was most recently with ModernTech Mechanical, and Rockwell Automation before that. A South Carolina local for 15 years, Shane looks forward to taking advantage of the local waterways and learning the paddling ropes from his new colleagues.


About Confluence Watersports:

Confluence Watersports is a family of brands that covers the full spectrum of paddlesports. Wilderness Systems, Perception, Dagger, Wave Sport, Mad River Canoe, Adventure Technology and Harmony accessories speak to different sectors, but share the same enthusiasm for the water. Based in Easley, S.C., but employing over 500 people across the U.S. and Canada, the company is a dynamic blend of passionate paddlers, adept businesspeople and paddling industry icons, jointly committed to ensuring the future success of paddling, in all its forms. To learn more about the company and its brands, visit www.confluencewatersports.com.

Related

Palm to Distribute Wilderness Systems and Mad River Canoe in UK

Easley, S.C. (August 31, 2009) – Effective September 1, 2009, Confluence Watersports will appoint Palm Equipment International to be the exclusive distributor of Wilderness Systems kayaks and Mad River Canoe in the U.K. Palm currently distributes fellow Confluence brands, ...read more

Retailers Name Wilderness Systems Manufacturer of the Year

Easley, S.C. – In a poll conducted by Canoe & Kayak Magazine, Wilderness Systems was voted “Manufacturer of the Year.” Publishers of Canoe & Kayak Magazine solicited the opinions of over 300 retailers, with the results announced at the magazine’s annual industry bash at Outdoor ...read more

Wilderness Systems Earns Third “Boat Brand of the Year” Award

Easley, S.C. – Canoe & Kayak Magazine honored Wilderness Systems as “Boat Brand of the Year” at the 25th annual “Paddlesports Industry Awards.” The award was handed out at Canoe & Kayak's annual paddlesports industry party, which took place Aug. 5, 2011, during Outdoor ...read more

Mad River Canoe Kicks Off 40th Anniversary Year

EASLEY, S.C. (Jan. 26, 2011) – Mad River Canoe has built its name on quality and remained committed to creating a better canoe since co-founder Jim Henry crafted the first Mad River Malecite in 1971. The iconic Mad River Canoe brand celebrates its 40th anniversary in 2011. In ...read more

Eddie Bauer Celebrates 90th Anniversary With Mad River Canoe

EASLEY, S.C. and SEATTLE, Wash. – The last time iconic outdoor American brands Eddie Bauer and Mad River Canoe teamed up in 1984, they powered Valerie Fons and Verlen Kruger to a World Speed Record for canoeing the Mississippi – from Lake Itasca in Minnesota to the Gulf of Mexico ...read more

Wilderness Systems Launches Website Redesign

Wilderness Systems announced that it has launched a redesign of its website, www.wildernesssystems.com, which features improvements in navigation, customer service, product information, and retailer support. The new site also has a strong emphasis on the growing kayak fishing ...read more

Wilderness Systems Zephyr 15.5 ST Ltd, is a Canoe & Kayak "Chosen One"

Easley, S.C. – The Canoe & Kayak Annual Buyer's Guide hits the newsstands this week. For the gear-obsessed and the neophyte alike, it is the culmination of an eleven-month wait to gather information on just about every boat on the market. The venerable editors of Canoe & Kayak ...read more

Wilderness Systems and AT Paddles Sponsor Ellesmere Expedition

Easley, S.C. (July 5, 2011) – Wilderness Systems and Adventure Technology are proud to support the Ellesmere Expedition. In the spirit of adventure, two men set out on a mission to circumnavigate Ellesmere Island, one of the nearest islands to the North Pole. The expedition ...read more

Wilderness Systems Pro Staff Director to write for Bassmaster.com

EASLEY, S.C. – Exemplifying expertise in the angling market, Wilderness Systems Pro Staff Director, Chad Hoover, was recently selected by ESPN's premier fishing website Bassmaster.com for a recurring role as kayak fishing series contributor. Hoover, who authored the book Kayak ...read more