STASH Applies Dropstitch Technology to Coolers, Launching New Category: Rigid Inflatable Coolers

Author:
Publish date:
Thumbnail cropped

Honolulu, HI (May, 3 2017) – Swell Industries is pumped to announce the launch of STASH COOLERS: the original rigid inflatable cooler. With their ability to quickly unfold and inflate into a large, rigid cooler, STASH Coolers combine the benefits of hard and soft coolers into one, offering large capacity storage at a fraction of the weight and storage requirements of hard-walled coolers.

Inspiration for this innovation came from the founders’ personal experiences with inflatable SUPs and rafts. Avid watermen, they quickly realized that same drop-stitch technology that brought inflatable watercraft to life could be applied to coolers, and would offer anglers, boaters, and families the capacity, durability, and thermal benefits of hard coolers, with the portability, weight-saving, and collapsibility benefits of soft coolers.
After two years of R&D, over 100 prototypes, 17 patents, and nine trademarks, STASH coolers will hit the market this month, exclusively through West Marine.

A225.Model-with-Bag-web

“It made perfect sense for our customer,” says Mike Cannon, West Marine Divisional Vice President of Merchandising. “Once we saw the coolers inflate and felt how strong and lightweight they were, we quickly realized that this was not only a new product launch, but the potential launch of a whole new category.”

STASH Coolers are broken into two collections: The C-Series is rectangular in shape, and offers four models ranging in size from 75 to 175 quarts. While the A-Series, designed for both recreational and commercial use and slightly A-shaped, is available in 225, 300, 450, and 600 quarts. A single air valve allows for inflation of the three inflatable chambers at once, while dual soft sides allow the cooler to easily compress when not in use, and expand beyond capacity when filled. A high-volume pump is included with the coolers for quick inflation/deflation.

C175

Additional features include:
Heavy-duty, reinforced feet double as tie down points
Multiple carrying handles with reinforced, padded webbing
Stainless steel D-rings for attaching accessories or as tie downs
Mesh pockets with Velcro® closure on front and back for storing gear
Large, threaded and screened drain plugs (singular on C-Series, two on opposite corners for A-series)
YKK zippers

A300

Prices for Stash coolers range from $499 to $999, and pre-orders are currently being accepted on westmarine.com. For more information, please contact marolablance@gmail.com.
Website
FacebookInstagram

Related

Billboard_logo

YETI Coolers Launches the Tank

July 2, 2013 (Austin, Texas) – Over the past seven years, YETI Coolers has built a cult-like following of customers with its grizzly-proof line of ice chests. Now, YETI is excited to introduce the Tank, a nearly indestructible ice bucket that will keep ice longer and make you the ...read more

Millet-M-Logo-13

MILLET adds new reps in the US

Lafayette, CO (October 21, 2013) –MILLET, the French based manufacturer of technical outdoor apparel and gear, is pleased to announce additions to the US rep force, with Trailcross.com as the new sales agency covering the Mid-Atlantic and Northeast territories, and Eddie Espinosa ...read more