STASH Applies Dropstitch Technology to Coolers, Launching New Category: Rigid Inflatable Coolers

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Honolulu, HI (May, 3 2017) – Swell Industries is pumped to announce the launch of STASH COOLERS: the original rigid inflatable cooler. With their ability to quickly unfold and inflate into a large, rigid cooler, STASH Coolers combine the benefits of hard and soft coolers into one, offering large capacity storage at a fraction of the weight and storage requirements of hard-walled coolers.

Inspiration for this innovation came from the founders’ personal experiences with inflatable SUPs and rafts. Avid watermen, they quickly realized that same drop-stitch technology that brought inflatable watercraft to life could be applied to coolers, and would offer anglers, boaters, and families the capacity, durability, and thermal benefits of hard coolers, with the portability, weight-saving, and collapsibility benefits of soft coolers.
After two years of R&D, over 100 prototypes, 17 patents, and nine trademarks, STASH coolers will hit the market this month, exclusively through West Marine.


“It made perfect sense for our customer,” says Mike Cannon, West Marine Divisional Vice President of Merchandising. “Once we saw the coolers inflate and felt how strong and lightweight they were, we quickly realized that this was not only a new product launch, but the potential launch of a whole new category.”

STASH Coolers are broken into two collections: The C-Series is rectangular in shape, and offers four models ranging in size from 75 to 175 quarts. While the A-Series, designed for both recreational and commercial use and slightly A-shaped, is available in 225, 300, 450, and 600 quarts. A single air valve allows for inflation of the three inflatable chambers at once, while dual soft sides allow the cooler to easily compress when not in use, and expand beyond capacity when filled. A high-volume pump is included with the coolers for quick inflation/deflation.


Additional features include:
Heavy-duty, reinforced feet double as tie down points
Multiple carrying handles with reinforced, padded webbing
Stainless steel D-rings for attaching accessories or as tie downs
Mesh pockets with Velcro® closure on front and back for storing gear
Large, threaded and screened drain plugs (singular on C-Series, two on opposite corners for A-series)
YKK zippers


Prices for Stash coolers range from $499 to $999, and pre-orders are currently being accepted on For more information, please contact



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