Star Trac, a global leader in the commercial fitness industry, is rapidly expanding its marketing communications efforts to support the company's strategic initiatives. To aid in this endeavor, they brought on the expertise of Marketing Communications Manager Julie Creed.
Creed brings over 20 years of experience including a strong background in consumer products to the position. Her ability to identify, develop and implement category and brand building strategies has assisted the companies she has worked with grow globally. Her reputation as a conceptual thinker and new product champion has been clearly evident in her initial collaboration with the Star Trac team on brand strategy development.
According to Steve Nero, president and COO of Star Trac, Creed has the experience Star Trac needs to continue to move forward with their aggressive sales and marketing plans. â€œJulie brings a new level of expertise and leadership to our marketing team, it is exciting the see her processes already making a great impact on our efficiencies. She will be instrumental in helping to launch our new â€˜Expect Different' campaign set to launch at IHRSA 2008,â€ Nero said.
In her most recent position, Creed served as brand strategist for new and emerging brands, giving her the tools necessary to develop focused business plans to target various distributions. Her depth and breadth of experience in strategic marketing/planning, brand identity/packaging, public relations and advertising
will contribute to the competitive edge Star Trac needs to stay ahead in the marketplace. â€œI am excited to join the Star Trac team and I'm especially motivated by the direction that I see the company taking,â€ Creed said. â€œWe are positioning Star Trac to take a unique stand in the fitness industry â€“ one that will benefit its employees, customers, end users and ultimately have a global impact. I am so proud to be a part of everything that is happening here.â€
Throughout her career, Creed has worked with such well-renowned companies as Hilton Hotels and The North Face, giving her insight into the marketing efforts of the world's top brands. Her past experience has also given her the opportunity to work with an impressive list of celebrities including Paula Abdul, Alex Trebek, Marie Osmond, Richard Simmons, and Florence Griffith Joyer just to name a few. Creed studied visual presentation and advertising in Spokane Washington until starting her first position as Visual Merchandising / Special Events Manager for the Bon Marche.
About Star Trac
Star Trac offers a complete line of user-focused cardiovascular and strength equipment including Impact Strengthâ„¢ with LockNLoadâ„¢ technology, the Instinctâ„¢ Circuit Programâ„¢, and the new E Series treadmills, bikes, steppers and total body trainers with SelectFitâ„¢, featuring Made for iPodÂ® and USB connectivity and user-controlled cooling fans. In addition, the company offers the HumanSportâ„¢ line of dual functional cable-based strength training equipment, and a full free weight line. The company is also partnered with Mad Dogg Athletics, the creators of SpinningÂ®, as the manufacturer for all three SpinnerÂ® bikes including the groundbreaking SpinnerÂ® NXT. More than 3 million people in over 70 countries use Star Trac exercise equipment daily. For more information about Star Trac call 1-800-228-6635 or visit www.startrac.com.