Irvine, Calif. â€“ November 13, 2007 â€“ Star Trac, the fastest growing company in commercial fitness, today announced it has acquired all products and brands of Lamar Health, Fitness & Sports (LHFS).
â€œWe are proud to add the LHFS consumer and vertical products to our market-leading portfolio,â€ said Star Trac President and COO Steve Nero. â€œThe coupling of Star Trac's design expertise, marketing, distribution channels and product family with LHFS' manufacturing and development resources will allow Star Trac to aggressively grow our consumer division.â€
The products that will now be distributed by Star Trac include brands that were formerly under the LHFS umbrella, including Lamar, Advantage and Ignite. This also includes LHFS' former product line of more than 150 strength and cardio products.
â€œI am very excited to work with Star Trac as vice president and general manager of consumer sales,â€ said Kevin Lamar. â€œI am confident that this new product platform will accelerate Star Trac's growth in the consumer marketplace.â€
Star Trac's corporate offices are located in Irvine, Calif.; Lamar and his consumer team can be reached at the new Star Trac Boulder, Colo. office at (877) 530-TRAC (530-8722). Star Trac has assumed operations of the Lamar warehouse and is retaining a number of former Lamar employees to work in the Boulder office and warehouse.
About Star Trac
Star Trac offers a complete line of user-focused cardiovascular and strength equipment including Impact Strengthâ„¢ with LockNLoadâ„¢ technology, the Instinctâ„¢ Circuit Programâ„¢, and the new E Series treadmills, bikes, steppers and total body trainers with SelectFitâ„¢, featuring Made for iPodÂ® and USB connectivity and user-controlled cooling fans. In addition, the company offers the HumanSportâ„¢ line of dual functional cable-based strength training equipment, and a full free weight line. The company is also partnered with Mad Dogg Athletics, the creators of SpinningÂ®, as the manufacturer for all three SpinnerÂ® bikes including the groundbreaking SpinnerÂ® NXT. More than 3 million people in over 70 countries use Star Trac exercise equipment daily. For more information about Star Trac call 1-800-228-6635 or visit www.startrac.com.
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