SEATTLE, WA (April 29, 2013) – In honor of its 100th Anniversary, STANLEY, a brand of PMI, proudly announces the launch of a six-week campaign centered around Father’s Day aimed at changing the lives of teens who struggle without adult role models. Working with Big City Mountaineers, the campaign celebrates the memories people have created with their dads using Stanley products while paying it forward to under-resourced teens who haven’t yet been able to create those memories.
“Over the last several decades - long before Facebook and the Internet - we have received thousands of letters letting us know how much our product means to our fans,” said JoAnne Anderson, Stanley Global Senior Marketing Manager. “For many, our product represents a cherished memory of a loved one who has passed or a best friend that never let them down. We are honored to be a part of our fans lives and wanted to celebrate this bond with our consumers while creating good for those in need.”
For every story shared with the STANLEY brand until June 20th, $5 will be donated to Big City Mountaineers to fund their wilderness mentoring expeditions where urban teens learn critical-life skills and lessons on the trail. Print ads promoting the campaign will be running in Outside magazine as well as Men’s Journal. To further promote story submissions, there will also be online advertising on OutsideOnline.com and Facebook. The goal is to raise $10,000, which will help fund two wilderness mentoring expeditions for both teens and their mentors.
“We’re excited to work with Stanley to make an impact on youth who need it most. Our kids are writing their own futures today, and Stanley’s support is crucial to ensure that those futures are positive, healthy and strong,” explains Lisa Mattis, Executive Director, Big City Mountaineers.
The partnership with Big City Mountaineers is another way the STANLEY brand is celebrating its centennial and the generations of people who have made the iconic brand a part of their lives. The anniversary is also captured in two commemorative bottles released late last year that pay tribute to the original vintage vacuum bottle. The Stanley Limited Edition 100th Anniversary 1.1 QT/1L and 1.4 QT/1.3L bottles feature:
- Vacuum insulation. Keeps hot/cold 24 hours
- Durable double wall stainless steel construction
- Insulated vintage lid which doubles as a cup
- Recessed 100th Anniversary stamped metal badge
- Vintage 1944 hammertone finish
Available for a limited time only, now until December 2013, the commemorative items can be purchased at participating retailers nationwide including REI (www.rei.com) and online at www.stanley-pmi.com (MSRP: $40/$44)
To learn more about the STANLEY campaign that runs from April 25th to June 20th – and perhaps submit your own story – visit www.stanley-pmi.com.
Invented by William Stanley on September 2, 1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, the STANLEY brand has been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY products, get quality gear. Built for Life®. Learn more, visit www.stanley-pmi.com.
Founded in 1983, by Rob Harris, PMI manufactures, markets, and designs innovative food and beverage solutions for busy lifestyles across the globe. PMI’s two most recognizable brands, Stanley® and Aladdin®, are both over 100 years old. Guided by principles of sustainability, community and integrity, PMI has extended these beloved brands into the future while remaining rooted in their past. Headquartered in Seattle, WA, PMI has offices in Shanghai, Amsterdam and Manila and ownership in PMI Joinease manufacturing in China. It currently distributes its products in over 50 countries worldwide.