Launches Second Generation E-Commerce Site


PLANO, TX – (February 20, 2006) – a Specialty Fitness Equipment e-tailer is pleased to announce the release of its second generation E-Commerce website.

The new site is a total redesign of the original version with most every aspect of the site being updated including blatant changes such as the color scheme of the site as well as the specific pages where the products are displayed. The product pages now use a “tab” system in order to more easily provide product data to the online shopper. “These changes were made simply to enhance the purchasing experience for our clients” Chief Managing Partner, Ilan Katz said. Katz also noted that further enhancements include adding the option for buyers to review products that they have purchased as well as displaying related products from the specific category in which they were shopping.

“Although the redesign has added many new features to the site we have been careful to preserve our excellent functionality and ease-of-use. This functionality is a large part of our appeal and we have ensured that it has remained as an element of our site” Katz went on to say. The second generation website has it's fundamental platform and design in place but new features are already being developed and finalized and will be added to the site on an ongoing basis. These proposed features include additional relevant product content and data as well as the use of technology to further enhance the purchasing experience and boost the sites overall appeal.

“We feel that the internet represents the cutting edge of business today and we are committed to ensuring that our product at least keeps pace with the format through which we provide our equipment. That is a commitment we have made to both our clients as well as to our vendor partners” Katz said.

The education portion of the website which features Buying Guides, Product Guides and general Exercise articles is a very popular part of the site and will also continue to be updated and expanded upon.

“As enters 2006 we look forward to this opportunity to provide more value added features to our clients and thereby enhancing their purchasing experience, whilst at the same time increasing our productivity and sales volumes for our committed vendor partners” Katz concluded.

About is a full line specialty fitness equipment e-tailer that sells cardiovascular and strength products along with a comprehensive line of fitness accessories. The product ranges encompass items for residential, light commercial and full commercial use. is always expanding their overall product selection and product categories. Prospective suppliers are encouraged to e-mail .