Spyder Promotes Ellen Welley to VP of Sales for North America


BOULDER, Colo. – Spyder Active Sports, Inc., the Colorado-based manufacturer of premium technical ski apparel, has promoted Ellen Welley to Vice President of Sales for North America. Effective April 1, 2012, Welley will assume direct responsibility for Spyder's sales function for North America. In her new role, Welley will report to Spyder's VP of Sales and Global Marketing, Russ Rowan.

“Ellen has become an indispensible ingredient in Spyder's recipe for success,” said Russ Rowan, Spyder's VP of Sales and Global Marketing. “We've experienced solid, sustainable growth for our third consecutive year – even amidst challenging market conditions this year – and a large portion of that growth is due to our great sales team, the drive they display both inside and outside of the office, and their belief in the brand and the team behind it,” Rowan continued. “Ellen has been a real driver of Spyder's sales function with her raw passion, industry know-how, and valuable relationships with our retailers – in good snow years and in bad, she forges ahead, and that sets an excellent example for the rest of us to follow.”

Welley has been a loyal member of the Spyder team since 2002, when she was hired as a Key Account Manager. Prior to her coming to Spyder, she worked as a buyer for Boulder based retailer Boulder Ski Deals and as a Divisional Merchandise Manager for Specialty Sports Venture, which has over 150 outdoor specialty stores.

To reach Ellen directly, email ewelley@spyder.com or call 303-544-4016.

About Spyder Active Sports
Renowned for integrating high-tech fabrics, fashion and functionality, Spyder is the world's leading skiwear and mountain-based apparel brand. Launched in 1978 with the development of revolutionary padded slalom race sweaters, the iconic brand continues to develop progressive apparel, season after season. Rigorously tested by top athletes across the world including the U.S. and Canadian Alpine Ski Teams plus big mountain, freeski, and park & pipe professional skiers. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide. For more information and to view the current collection, please visit www.spyder.com.