Spyder and Audi Drive Brand Partnership


Boulder, Colorado – Spyder and Audi, two iconic brands recognized for innovation, design, and quality, are teaming up to take advantage of consumer synergies to co-promote their brands. The partnership includes Colorado Audi dealers, who have placed Spyder product displays in participating dealership showrooms. Audi VIPs will receive Spyder apparel and the opportunity to take advantage of special promotions. Spyder customized Q7 and Q5 models with their brand graphics, creating a highly visible presence for both companies in the important Rocky Mountain region.
Russ Rowan, Spyder's VP Sales and Global Marketing, instigated the cross-promotion. “Both Audi and Spyder speak to the same consumer: professional, performance-driven with an eye to style. We're heightening each other's exposure to the right consumer for our brands. It's a win-win marketing situation,” he said.

To kick off the collaboration, Audi and Spyder are hosting an invitation-only party at Spyder's new Denver showroom on the night of the Big Air ski event, which is also sponsored by Audi. During the evening's course Audi will display the new A8 luxury sedan at Spyder's showroom and will screen the recently-aired “Good Night” commercial. Spyder hosts an indoor “Warming Hut” and will screen ski films to guests.

About Spyder Active Sports
Renowned for integrating high-tech fabrics, fashion and functionality, Spyder is the world's leading skiwear and mountain-based apparel brand. Launched in 1978 with the development of revolutionary padded slalom race sweaters, the iconic brand continues to develop progressive apparel season after season. Rigorously tested by top athletes across the world including the US and Canadian Alpine Ski Teams plus big mountain, freeski, and park and pipe professional skiers. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide. For more information and to view the current collection, please visit www.spyder.com.