SpringBoost Launches in U.S. with Dorsiflexion Performance Footwear - SNEWS

SpringBoost Launches in U.S. with Dorsiflexion Performance Footwear

SpringBoost, A New Slant on Athletic Shoes, Dorsiflexion, Offers Health and Fitness From the Feet Up



A New Slant on Athletic Shoes Offers Health and Fitness From the Feet Up

WALTHAM, Mass. (July 17, 2006) - A three-year-old Swiss company has entered the U.S. market with a new slant on performance footwear based upon the biomechanical science of dorsiflexion - the concept of positioning the heel below the ball of the foot. SpringBoost, headquartered in Lausanne, Switzerland, has opened a U.S. headquarters in Waltham, Mass., and will officially launch its sports performance footwear at three major trade shows this summer: IDEA in Las Vegas, WSA in Las Vegas, and the Outdoor Retailer Summer Market in Salt Lake City.

Under the direction of SpringBoost chairman and CEO Andrew Silvestri, a 25-year footwear industry veteran, the company's management team will focus on building a niche brand that applies SpringBoost's proprietary Dorsiflexion Technology to several categories of footwear including fitness, walking, Nordic walking, running, volleyball and others under development.

Lowering the Heel Offers Health Benefits

By lowering the heel, SpringBoost athletic footwear achieves health, training and performance benefits. Independent testing, professional athletes and coaches, professional trainers and medical and scientific researchers in Europe and the U.S. agree that dorsiflexion promotes better posture, alleviates pressure on joints and the lower back, strengthens the core, and enhances blood circulation in the legs. Also, dorsiflexion activates muscle fibers when training target zones - specifically calves, hamstrings, and the gluteus (buttocks).

“By properly aligning the body, athletes will benefit from more explosive power. Volleyball players will spike higher, other athletes will have improved performance in running and jumping, and women especially will notice their buttocks and legs will be trimmer and more toned,” said SpringBoost's Andrew Silvestri.

SpringBoost will cater to dedicated athletes and weekend warriors with sport specific shoes: B-Fit for fitness, B-Train for performance training, B-Spike for volleyball, B-Walk Nordic for Nordic Walking and B-Walk for walking. The models will retail in the U.S. for approximately $99.99 to $150.

Adjusting the Angle of Dorsiflexion

The company's Modular Insole Program allows users to change the angle of dorsiflexion with removable footbeds ranging from 0 degrees (neutral position) to 5 degrees inclination (the angles of dorsiflexion vary from one model to another).

SpringBoost shoes will be available starting in September 2006, according to Kevin Johnson, vice president and general manager, based in Waltham. Distribution will include the comfort chain Foot Solutions. GSI is first to carry the line on 15 Web sites, including Dick's Sporting Goods, Sports Authority, Dunham's Sports, Modell's Sporting Goods and Sport Chalet.

SpringBoost is headquartered in the U.S. at 135 Beaver Street, Suite 400, Waltham, Mass. 02452. Tel. 781 894 0009 or toll free 1 866 7BOOST1; www.springboost.com.

Editor's note: For images, contact Jamie Gribbon, 203 655 1600; blumjamie@aol.com.

# # #

17 July 2006

Media Contact:

Patricia Schwarz
SpringBoost USA
617 880 9725

Jamie Gribbon
Blumenfeld and Assoc. PR
203 655 1600; blumjamie@aol.com


SpringBoost Announces Exclusive Deal with Foot Solutions

SPRINGBOOST ANNOUNCES EXCLUSIVE B-FIT SHOE DEAL WITH FOOT SOLUTIONS Footwear Development Council Established to Create New Footwear Products Based on Dorsiflexion WALTHAM, Mass. (October 26, 2006) – SpringBoost, the three-year-old Swiss company which recently opened its first ...read more

SpringBoost Appoints Schwarz Director of Communications

SPRINGBOOST APPOINTS DIRECTOR OF COMMUNICATIONSPatricia Schwarz Promoted To New Position at U.S. Headquarters WALTHAM, Mass. (December 1, 2006) – SpringBoost USA, the three-year-old Swiss dorsiflexion performance footwear company located in Waltham, Mass., has announced the ...read more

USA Triathlon Partners with SpringBoost Shoes

USA TRIATHLON PARTNERS WITH SPRINGBOOSTPERFORMANCE ATHLETIC FOOTWEARCOLORADO SPRINGS, Colo. (Mar. 21, 2007) - USA Triathlon (USAT) has added high-performance athlete footwear company SpringBoost as a Bronze-level Sponsor and has designated the Swiss-based company as the official ...read more

SpringBoost Hires New U.S. Sales Force

SPRINGBOOST HIRES NEW U.S. SALES FORCETwelve New Sales Reps Hired, Greatly Expanding U.S. CoverageDon Johnson Appointed VP of Sales, Kim Walsh Becomes Manager, U.S. SalesWALTHAM, Mass. (Nov. 12, 2007) – SpringBoost is dramatically boosting its U.S. sales capability to open new ...read more

Blumenfeld PR Adds SpringBoost and LEKI

BLUMENFELD PR ADDS TWO NEW ACCOUNTS SpringBoost Dorsiflexion Performance Shoes and LEKI Poles Select Darien, Conn. Sports/Travel Public Relations Agency DARIEN, Conn. (Sept. 11, 2006) – Two new accounts have been added to the client roster at Blumenfeld and Associates, the ...read more

SpringBoost Hires VP-GM, Establishes U.S. Sales Rep Force

SPRINGBOOST HIRES V.P. - GENERAL MANAGER, ESTABLISHES U.S. SALES REP FORCE TO BUILD NEW DORSIFLEXION FOOTWEAR LINEFootwear Industry Veterans Focus on Technology that Positions Heel Lower Than Forefoot WALTHAM, Mass. (August 7, 2006) – A team of six footwear industry veterans ...read more

SpringBoost Hires Mark Reed as College & Pro Team Sales Rep

Media Contact: Patricia SchwarzSpringBoost USA781 894 0611; p.schwarz@springboost.comJamie Gribbon Blumenfeld and Assoc. PR203 655 1600; Jamie@blumenfeldpr.com SPRINGBOOST HIRES MARK A. REED, JR.Creates Elite, Collegiate & Pro Team Sales Representative PositionWALTHAM, Mass. ...read more

SpringBoost Appoints Kim Walsh East Coast Regional Sales Mgr.

Media Contact: Patricia SchwarzSpringBoost USA781 894 0611p.schwarz@springboost.comJamie Gribbon Blumenfeld and Assoc. PR203 655 1600; blumjamie@aol.com SPRINGBOOST APPOINTS KIM WALSH AS EAST COAST REGIONAL SALES MANAGER WALTHAM, Mass. (Mar. 5, 2007) – SpringBoost USA, the ...read more

Black Diamond shoe on a gray gradiant background.

Black Diamond Equipment Launches Performance Footwear

SALT LAKE CITY, June 6, 2019 – Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, announces its new performance footwear collection debuting at Outdoor Retailer Summer Market, June 18-20, in Denver. “Black Diamond’s spring’20 ...read more