SpringBoost Hires New U.S. Sales Force

SpringBoost is dramatically boosting its U.S. sales capability. New to the team are 12 new sales reps who will report to Kim Walsh, recently promoted from Regional Manager to the newly created position of manager of U.S. Sales.
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SPRINGBOOST HIRES NEW U.S. SALES FORCE

Twelve New Sales Reps Hired, Greatly Expanding U.S. Coverage
Don Johnson Appointed VP of Sales, Kim Walsh Becomes Manager, U.S. Sales

WALTHAM, Mass. (Nov. 12, 2007) – SpringBoost is dramatically boosting its U.S. sales capability to open new doors and better service retailers already carrying the line. New to the team are 12 new sales reps who will report to Kim Walsh, recently promoted from Regional Manager to the newly created position of manager of U.S. Sales.

She reports to Donald W. Johnson, newly appointed vice president of sales. Springboost CEO Andrew Silvestri formally announced the new sales team positions and appointments today.

The SpringBoost sales team has more than doubled with the new hiring of a dozen new sales reps to expand coverage in the U.S. The hiring of these footwear industry veterans represents the first in a series of events that will greatly increase the visibility of DORSI Technologyâ„¢ in the U.S. marketplace.

“We are very pleased to welcome these industry veterans, who switched companies, to join the fastest growing footwear company in the U.S.,” said Johnson. “They bring backgrounds of championing technology-based, premium footwear product in their respective territories, and we are very pleased to be able to offer their sales and technical expertise to our current and prospective customers.”

SpringBoost, the Swiss company headquartered in the U.S. in Waltham, Mass., focuses upon a proprietary technology platform that positions the heel lower than the forefoot for improved posture, greater blood circulation, reduced stress on joints, and increased muscle toning. The SpringBoost performance athletic footwear line, powered by DORSI Technologyâ„¢, is introducing a new line for everyday wear called Urban Walking shoes for spring/summer 2008.

For more information on SpringBoost, log onto www.springboost.com or contact Patricia Schwarz, 781 894 0611, p.schwarz@springboost.com.

SpringBoost is headquartered in the U.S. at 135 Beaver Street, Suite 305, Waltham, Mass. 02452. Tel. 781 894 0009 or toll free 1 866 7BOOST1; www.springboost.com.

Editor's note: For more information, including images, contact Jamie Gribbon, 203 655 1600, Jamie@blumenfeldpr.com.
# # #

11-12-07


Media Contact:

Patricia Schwarz
SpringBoost USA
781 894 0611; p.schwarz@springboost.com

Jamie Gribbon
Blumenfeld and Assoc. PR
203 655 1600; Jamie@blumenfeldpr.com

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