SPRINGBOOST ANNOUNCES EXCLUSIVE
B-FIT SHOE DEAL WITH FOOT SOLUTIONS
Footwear Development Council Established to
Create New Footwear Products Based on Dorsiflexion
WALTHAM, Mass. (October 26, 2006) â€“ SpringBoost, the three-year-old Swiss company which recently opened its first U.S. headquarters in Waltham, Mass., has announced an exclusive â€œbricks and mortarâ€ and Internet agreement with Foot Solutions to carry the company's B-Fit dorsiflexion performance shoe. The B-Fit is based on proprietary Dorsiflexion Technologyâ„¢ which positions the heel lower than the forefoot. It was introduced in the U.S. this month following a successful European launch in January 2004, according to Phil Percuoco, U.S. director of sales.
On-floor sales staff at each Foot Solutions locations will receive technical sales training by SpringBoost's Rob Kandle, an accomplished biomechanist with almost a decade of footwear research and development experience. Kandle, who holds an M.S. in Exercise Science from the University of Massachusetts, issues each sales associate a certificate of achievement in Dorsiflexion Technology after they complete the training.
SpringBoost is available in over 20 Foot Solutions stores in southern California alone. At the West Pico Blvd. location in Los Angeles, franchise owner Irick Petersen says, â€œSpringBoost is a good niche for us. It fills the void between extreme rocker sole footwear and the average everyday shoe. We expect it to become one of the top three best-sellers in the store by next summer.â€
Petersen continues, â€œThe brand has become our main focus, especially since SpringBoost is providing a great deal of retail support to increase sales. We speak to our reps all the time and benefit from their on-floor sales training.â€
Footwear Development Council Established
SpringBoost is also establishing a Footwear Development Council consisting of 20 Foot Solutions franchisees who will be instrumental in creating products and merchandising to build the foundation for a long-term partnership, according to Phil Percuoco. â€œWe anticipate eventually creating a specific wellness shoe for the unique footwear requirements of baby boomers, a key target demographic for all Foot Solutions stores nationwide.â€
Foot Solutions, based in Marietta, Ga., is the world's largest and number one ranked health and wellness franchise focusing on foot care and proper fit. Founded in 2000, it has over 175 stores located nationwide and in parts of the world.
The SpringBoost B-Fit, the only athletic shoe in the world which actively helps trim and tone legs and buttocks, and has been shown to increase muscular activity in the target areas of the legs, buttocks and lower back while at the same time improving posture.
Additional SpringBoost models include: B-Train for performance training,
B-Spike for volleyball, B-Walk Nordic and B-Walk for Nordic Walking and general fitness walking activities.
Foot Solutions is headquartered at 2359 Windy Hill Road, Suite 220, Marietta, GA 30067, 866-338-2597, www.footsolutions.com.
SpringBoost is headquartered in the U.S. at 135 Beaver Street, Suite 400, Waltham, Mass. 02452. Tel. 781 894 0009 or toll free 866 7BOOST1; www.springboost.com.
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26 Oct. 2006
617 880 9725
Blumenfeld and Assoc. PR
203 655 1600; firstname.lastname@example.org
SpringBoost Launches in U.S. with Dorsiflexion Performance Footwear
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