GREAT NECK, N.Y. (Nov. 14, 2016) – Yoga pants? They’re the new denim as retailers and their customers will realize during an inaugural conference, trade show and consumer expo coming to the Fort Lauderdale Convention Center on June 14-16, 2017.
The Sportstyle Show will focus on how active people are living their lives today. How they dress, how they work out, and the participatory fitness activities that help them stay in shape.
Hundreds of exhibitors at Sportstyle will highlight the seamless merger of performance sports and style. On display will be top footwear, apparel, equipment, wearable technology and accessory brands – all products at the core of a healthy lifestyle.
In fact, athleisure apparel alone – comfortable stylish clothing with a gym-ready athletic function – has seen impressive growth thanks to its appeal to busy, health-conscious consumers. According to Euromonitor International, sales of athleisure wear totaled $97 billion in 2015, up 40 percent from 2010.
“Some pundits are saying the athleisure business is already saturated, but they are way off base,” said Mark Sullivan, president of Formula4 Media, the producers of the show. “We’re still at the beginning of a major change in the way women and men dress to suit their active lifestyles.”
Sportstyle keynote speakers and conference sessions will focus on business topics of interest to retail attendees, including executives from sports specialty retailers, independent shoe stores, department stores, apparel boutiques, studios and health clubs, online retailers, and athletic footwear and apparel stores.
Then on Friday, June 16, the Convention Center Sportstyle Consumer Expo opens its doors to targeted active sports enthusiasts for a consumer expo similar to a high end “trunk show.” Company tech reps will have an opportunity to interact directly with VIP consumers attending educational seminars, a fashion show, product demonstrations and appearances by celebrity athletes. One of South Florida’s leading sports specialty retailers, Runner’s Depot, is Sportstyle’s host retailer.
Sportstyle is organized by Formula4 Media, the Long Island-based conference and business publisher that also produces The Running Event®, the 11-year old conference and trade show serving the specialty running industry.
The Running Event was named one of the top 10 fastest growing trade shows in the country for three of the past five years by Trade Show Executive magazine.
“Sportstyle was created to give retailers and vendors a platform to better understand today’s active lifestyle consumer and provide a first look at the new products that will drive them into their stores and online,” said Formula4 Media’s Mark Sullivan.
“The business of sports and fashion will be centered on South Florida next June, one of the country’s top outdoor sports markets and part of the Miami-Fort Lauderdale-West Palm Beach metropolitan area, which has over 5.5 million people.”
Sullivan continues, “South Florida has become known for the Art Basel Fair every December. We’d like Sportstyle to be known as a showcase for the Modern Art of Active Retailing.”
The quarterly Sportstyle magazine is written for retailers selling sports-inspired activewear, footwear and accessories. Sportstyle is the perfect mix of fashion, performance and lifestyle, published to help retailers stay current on the latest trends, best practices and newest brands.
Formula4 Media, based in Great Neck, N.Y., established in 2005, also produces nine publications: Running Insight, Footwear Insight, Sports Insight, Outdoor Insight, Team Insight, Textile Insight, Trend Insight, Inside Insight, and Sportstyle magazines. 11-14-16
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