Sports Authority Adds Life Fitness to Offering


SCHILLER PARK, Ill., May 11, 2010 – Sports Authority has partnered with Life Fitness to offer health club quality exercise equipment to its customers. Beginning in 12 of its stores located in Northern California, Alaska and Hawaii, a selection of Life Fitness strength and cardio equipment will be represented by a unique “store within a store” shopping experience branded, by Life Fitness. The concept seeks to attract exercise enthusiasts by providing detailed information about the benefits of working out.

“Sports Authority is dedicated to providing premier fitness equipment to our customers,” said David Campisi, president and CEO of Sports Authority. “We are thrilled to partner with Life Fitness to offer our customers such a high-quality brand, and we cannot wait to see the results of this exciting new store concept.”

Sports Authority stores carrying Life Fitness products will offer a select line-up of Life Fitness strength and cardio equipment including the versatile G4 Home Gym and the Platinum Club Series treadmill, which is the company's home version of the health club model.

“Sports Authority was an ideal match for us as their customer base perfectly aligns with our target demographics,” said Brent Hutton, vice president of the consumer business for Life Fitness. “Our goal is to reach as many consumers as possible and this new relationship will provide representation for us in regions in which we previously did not have coverage.”

Sports Authority locations that will sell Life Fitness products include: Anchorage, Ala.; Concord, Calif.; East Palo Alto, Calif.; Honolulu; Novato, Calif.; San Jose, Calif.; San Mateo, Calif.; Santa Rosa, Calif.; Santa Clara, Calif.; and Sunnyvale, Calif.

About Life Fitness
Life Fitness is the global leader in providing fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

About Sports Authority
Headquartered in Englewood, CO, Sports Authority is one of the nation's largest full-line sporting goods retailers, offering a comprehensive and high-quality assortment of brand name sporting apparel and equipment at competitive prices.
Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate "authority," both on and off the field. Whether in the game or cheering from the sidelines, Sports Authority is the leading destination for consumers to fulfill their own sports equipment needs, as well as find their favorite team's apparel.
Sports Authority operates 462 stores in 45 states, and employs more than 15,000 associates nationwide. It also operates stores in Japan under a partnership with AEON Co., Ltd. The company's e-commerce website is located at

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