Sport Hansa Names Adam Cohen Director of Business Development

Outdoor industry veteran to drive retail distribution strategy and brand building initiatives
Publish date:

ASHEVILLE, NC - February 5, 2018  

Adam Cohen

Sport Hansa LLC, an importer and distributor of authentic European outdoor brands and product lines, continues to expand its U.S. retail presence, naming Adam Cohen as Director of Business Development, effective immediately.

Cohen brings over 12 years of experience in the outdoor industry working with Eagles Nest Outfitters (ENO) as International Sales Manager, among other positions. Adam will execute Sport Hansa’s retail distribution strategy, while helping to expand the company’s European brand portfolio. His focus is to grow the outdoor category and collaborate with brand partners on strategic marketing and product initiatives.

Adam’s passion for wilderness self-reliance, coupled with an in-depth knowledge of primitive skills, gives him personal insight into the ethos of Sport Hansa brands, such as Hults Bruk Swedish Axes, Helle Knives of Norway, Nordic Pocket Saw and Swiss Advance. “I'm excited to join the team at Sport Hansa,” comments Adam Cohen. “The products offer a level of authenticity and craftsmanship that consumers are searching for, and I'm personally motivated by the compelling history of the brands. I look forward to sharing that tradition with others.”

“Our business of importing and promoting niche European outdoor brands is unique and even a bit idiosyncratic,” adds Matt Huff, Managing Director of Sport Hansa. “It demands the right person to understand and explain the brands and value propositions to retailers and stakeholders. Adam is just that person and we’re proud to welcome him to the team.”

Retailers and those interested in learning more about Sport Hansa’s niche European brands can contact Adam directly at +1 828 398 4880 or Please visit for more information.

About Sport Hansa

From Europe to America, Asheville-based Sport Hansa imports and distributes authentic, innovative outdoor brands and product lines. Supplying over 480 specialty retailers in the North American market, Sport Hansa represents European brands Helle (Norway), Hultafors (Sweden), Hults Bruk (Sweden), Nordic Pocket Saw (Sweden), Kupilka (Finland) and Swiss Advance (Switzerland). Each brand offers a unique yet complementary product mix, combined with a compelling brand history that stands out in terms of performance, authenticity and innovation. For more information, please visit


Theresa Graven