Sperry Top-Sider Signs Backbone Media for Performance Line PR


(Lexington, Mass.) Sperry Top-Sider, the leading nautical performance and lifestyle footwear brand and inventor of the world's first boat shoe, has appointed Backbone Media to manage the public relations for its authentic performance initiatives.


“As an agency, we're always looking to partner with brands that have great stories to tell," states Backbone Media PR director, Ian Anderson. "Sperry Top-Sider's story goes all the way back to 1935, when Paul Sperry invented his original boat shoes, with their unique, siped rubber outsoles. Performance and technology have been at the heart of the Sperry Top-Sider brand ever since."

Sperry Top-Sider’s grip on performance began over 75 years ago with the Authentic Original™ boat shoe, which, at the time, was state-of-the-art performance equipment. Still driven by the same passion for innovation, Sperry Top-Sider offers a wide variety of lab-proven, athlete-tested solutions. GripX3 Technology™ provides sailors with ultimate grip and traction, SON-R™ Technology offers paddlers with superior stability and agility under foot, and ASV Technology™ dramatically reduces shock and vibration for power boaters and anglers.

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About Backbone Media
Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 15 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.

About Sperry Top-Sider
Since 1935, Sperry Top-Sider has been the leading brand of footwear for those with a Passion for the Sea®. From its introduction of the world’s first siped rubber outsole for non-marking traction to advanced technical fabrication to combat the elements, Sperry Top-Sider remains the standard of high-performance amphibious footwear and apparel for life and activities in, on and around the water.

Available around the globe in independent, marine, outdoor, department stores and on www.sperrytopsider.com, Sperry Top-Sider is the title sponsor of the U.S. Sailing Team Sperry Top-Sider, Sperry Top-Sider Melges World Championships, Sperry Top-Sider Charleston Race Week and the Sperry Top-Sider NOOD Regattas. Sperry is also the official footwear of the National Safe Boating Council, the US Sailing Association, the Mid Atlantic $500K and is presenting sponsor of the Salt Water Sportsman National Seminar Series. The brand sponsors more than 30 high profile multi-water sport athletes, who are part of Team Sperry Top-Sider.

Since early 2010, the brand has launched 27 Sperry Top-Sider retail stores in the U.S. – retail stores dedicated to the Passion for the Sea® lifestyle. Sperry Top-Sider is a division of Wolverine Worldwide.