Specialty Retailers and Brands Thrive with New Business Model - SNEWS

Specialty Retailers and Brands Thrive with New Business Model

Today, the outdoor, snow, and action sports industries face no shortage of struggles. With a shaky economy, consumers migrating to online retailers, and markets saturated with product, the retail landscape has changed radically in the past decade.
Author:
Updated:
Original:

Steamboat Springs, Colorado—August 3, 2011—Despite a challenging economy, retailers and brands are thriving with a new business model pioneered by Sales Guys. As a full service sales, marketing, and distribution agency, Sales Guys provides specialty retailers with specialty products that offer greater margins and greater profits. For brands, it offers a cost-effective, results-driven solution for managing sales and distribution.

“Without specialty products, we are no different from the big box or department store channel,” notes Ira Rosh of Paragon Sports. Sales Guys understands this and puts retailers in touch with the brands they need to differentiate themselves and maximize profit. Christoper Heise, Principal at The Board Room in Boise, explains that “You work directly with Sales Guys and the brands and products they distribute, which then equates to more margin and more money in your pockets.” Founder Marty Carrigan emphasizes that “the average margin for the specialty products that Sales Guys represents exceeds sixty percent.”

Sales Guys also provides partners with comprehensive sales support. Christy Sports COO Keith Liefer asserts that “Developing a working partnership with sales representatives is a key element to our success. Sales Guys has always exceeded our expectations with product support, training, and overall product sell through.” Jon Jeunette, Senior Divisional Merchandise Manager for Specialty Sports Ventures notes that Sales Guys “has been great to work with. They're continuously thinking outside the box on sales programs, advertising opportunities, and whatever we need to be successful at our business. They are always presenting great opportunities to us to make better margins and move our business to the next level.” Icelantic founder Ben Anderson echoes, “Not only do they have great connections but also know what it takes to both sell skis and support the shops to have great sell though.”

Simply put, brands and retailers are finding that a partnership with Sales Guys translates into greater profits. Leifer offers, “My suggestion to retailers that are considering carrying products that are represented by Sales Guys is simple: give them an opportunity to demonstrate their exceptional skills. Discuss your specific needs and judge them on your success. You won't be disappointed.”

Sales Guys founder Marty Carrigan is available for interviews at marty@globalsalesguys.com

About Sales Guys, Inc.—Sales Guys, Inc. is a full-service sales and marketing management agency based in Steamboat Springs, Colorado. They have pioneered a new B2B model to meet the international, national, and local sales and marketing needs of brands and retailers. Their affordable, results-driven solutions are an excellent alternative to traditional sales and distribution models. www.globalsalesguys.com

Related

Anakie Debuts New Business Model for its Female-Driven Outerwear

Steamboat Springs, Colorado—24 January 2012—Anakie is now partnering directly with specialty retailers to offer them unrivaled margins on its premium, female-driven outerwear. Since its inception in 2008, the brand has developed a reputation for crafting technical apparel ...read more

Level Gloves Debuts Direct Business Model, Offering Unrivaled Margins

Steamboat Springs, Colorado—4 January 2012—Level is now partnering directly with specialty retailers in the United States to offer both premium products and unrivaled margins. With over twenty years of experience furthering glove technology, the Italian company is using a new ...read more

Sales Guys Opens New Denver Office and Showroom

Denver, Colorado—19 September 2012—Sales Guys unveiled its new Denver office and showroom today. According to Founder Marty Carrigan, the expansion enables the company to better serve retailers and brands, while also contributing to the creativity and innovation fueling ...read more

Apex Supports Specialty Retailers with New Brand Ambassadors

BOULDER, CO – Over the past two years, the majority of consumers who demo Apex ski boots decide to purchase them. The comfort, fit and performance of the new Modular Series ski boots have skiers trading in their old gear for the next generation of high performance equipment. ...read more

First Degree Debuts with Sidecountry-specific Boots

Denver, Colorado—25 January 2012—First Degree will debut at SIA with a collection of sidecountry-specific boots. The new brand aims to meet the needs of skiers who spend their days both inbounds and outside the access gates. And thanks to a team of industry veterans, First ...read more

Dachstein Debut to North American Market with unrivaled margins

Steamboat Springs, Colorado—August 4, 2011—After crafting footwear in the Austrian Alps for 86 years, Dachstein will debut in North America this fall. In addition to unveiling a full line of premium footwear, the company will reveal a new business model that offers specialty ...read more

Commuter Woman_Snews

Batch Bicycles Debuts New Line of Bicycles and Reveals its ‘Batch Approach’ Specialty Retail Business Model

Batch Bicycles Debuts New Line of Bicycles and Reveals its ‘Batch Approach’ Specialty Retail Business Model RENO, Nev. – Sept. 19, 2018 – Batch Bicycles, a new brand serving specialty retailers in the United States, debuted its line of bicycles at Interbike Marketweek 2018, North ...read more

Specialty Retailer Collective Launches Retail Blog for 2011

Santa Barbara, CA – January 19, 2011 – The Horny Toad Family of Brands (Horny Toad, Nau, Lizard Lounge), Grassroots Outdoor Alliance (GOA) and SNEWS are excited to announce that they have come together to form the Specialty Retail Collective (SRC) and have launched a ...read more

Awards and Innovation for High Society's Skis, Snowboards, and Apparel

Aspen, Colorado—23 January 2012—Nine years ago, a group of friends spent their days on the slopes of Aspen and their evenings tuning and selling equipment. Frustrated by skis and boards that fell apart as the season unfolded, they hatched a plan to create products that could ...read more