Specialty Retailers and Brands Thrive with New Business Model

Today, the outdoor, snow, and action sports industries face no shortage of struggles. With a shaky economy, consumers migrating to online retailers, and markets saturated with product, the retail landscape has changed radically in the past decade.
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Steamboat Springs, Colorado—August 3, 2011—Despite a challenging economy, retailers and brands are thriving with a new business model pioneered by Sales Guys. As a full service sales, marketing, and distribution agency, Sales Guys provides specialty retailers with specialty products that offer greater margins and greater profits. For brands, it offers a cost-effective, results-driven solution for managing sales and distribution.

“Without specialty products, we are no different from the big box or department store channel,” notes Ira Rosh of Paragon Sports. Sales Guys understands this and puts retailers in touch with the brands they need to differentiate themselves and maximize profit. Christoper Heise, Principal at The Board Room in Boise, explains that “You work directly with Sales Guys and the brands and products they distribute, which then equates to more margin and more money in your pockets.” Founder Marty Carrigan emphasizes that “the average margin for the specialty products that Sales Guys represents exceeds sixty percent.”

Sales Guys also provides partners with comprehensive sales support. Christy Sports COO Keith Liefer asserts that “Developing a working partnership with sales representatives is a key element to our success. Sales Guys has always exceeded our expectations with product support, training, and overall product sell through.” Jon Jeunette, Senior Divisional Merchandise Manager for Specialty Sports Ventures notes that Sales Guys “has been great to work with. They're continuously thinking outside the box on sales programs, advertising opportunities, and whatever we need to be successful at our business. They are always presenting great opportunities to us to make better margins and move our business to the next level.” Icelantic founder Ben Anderson echoes, “Not only do they have great connections but also know what it takes to both sell skis and support the shops to have great sell though.”

Simply put, brands and retailers are finding that a partnership with Sales Guys translates into greater profits. Leifer offers, “My suggestion to retailers that are considering carrying products that are represented by Sales Guys is simple: give them an opportunity to demonstrate their exceptional skills. Discuss your specific needs and judge them on your success. You won't be disappointed.”

Sales Guys founder Marty Carrigan is available for interviews at marty@globalsalesguys.com

About Sales Guys, Inc.—Sales Guys, Inc. is a full-service sales and marketing management agency based in Steamboat Springs, Colorado. They have pioneered a new B2B model to meet the international, national, and local sales and marketing needs of brands and retailers. Their affordable, results-driven solutions are an excellent alternative to traditional sales and distribution models. www.globalsalesguys.com

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