Specialty Retailer Collective Launches Retail Blog for 2011 - SNEWS

Specialty Retailer Collective Launches Retail Blog for 2011

The Horny Toad Family of Brands, Grassroots Outdoor Alliance and SNEWS are excited to announce that they have come together to form the Specialty Retail Collective (SRC). Their blog, specialtyretailcollective.com, launches today.
Author:
Updated:
Original:

Santa Barbara, CA – January 19, 2011 – The Horny Toad Family of Brands (Horny Toad, Nau, Lizard Lounge), Grassroots Outdoor Alliance (GOA) and SNEWS are excited to announce that they have come together to form the Specialty Retail Collective (SRC) and have launched a specialty retail blog, specialtyretailcollective.com, as of today.

The collective blog will bring together specialty retail owners, managers, buyers and merchandisers in an interactive forum where they can inspire, support and educate each other to create the best possible retail experience. The blog will focus on retail planning, sales and merchandising strategies and retail marketing ideas.

“We are thrilled to be able to partner with Grassroots Outdoors Alliance and SNEWS to create a blog where we not only share our experiences and knowledge in an dynamic digital environment, but where we can engage others in a two way conversation about the opportunities and challenges faced by specialty retailers,” said Gordon Seabury, President of Horny Toad Family of Brands.

The idea for the blog was born out of the success of “The Lizard Lounge Way” column, authored by Horny Toad in partnership with SNEWS. The column focused on Horny Toad's experience operating the Lizard Lounge, a successful specialty retailer in Portland, OR. Positive feedback from the column and requests from specialty retailers for a forum to exchange ideas with others facing similar challenges lead to the formation of the collective blog. Contributors to the blog have been selected as specialists in their field to cover a variety of topics from product design, visual merchandising, retail marketing and PR to retail operations.

“The goal is to create a community for sharing good retail practices and create a platform to communicate successes and challenges of their experiences so that we might all learn how to build a successful retail business,” said Brain Thompson, Director of Sales for Horny Toad Family of Brands.

Roanne Miller, President of the Grassroots Outdoor Alliance added, “The partnership and expertise of Horny Toad's Family of Brands, SNEWS and the Grassroots Outdoor Alliance brings a sincere enthusiasm for specialty retail and deep understanding of the importance of sharing key retail insights to support sell through to achieve sustainable growth. The retail landscape is evolving quickly and we want to make sure we inspire and build several more decades of specialty retail success.”

ABOUT US:

Specialty Retail Collective (SRC) is built on the concept of bringing together a collection of specialty retail owners, managers, buyers and merchandisers to share insights and experiences with the goal to inspire, support and educate each other to create the best possible retail experience. www.specialtyretailcollective.com

SEEDS FOR THE CREATION, GROWTH AND SUPPORT OF SRC HAVE COME FROM:

The Family of Brands is a collective group of like-minded companies, creating product for the evolving outdoor, active lifestyle. Our clothing companies Horny Toad and Nau, share a passion for innovative product design- blending style, comfort and sustainability. The Lizard Lounge is a next generation retail laboratory, providing a unique opportunity to experiment and evolve the retail shopping experience for the modern consumer.


Our company philosophy is rooted in doing well by doing good. We believe in giving back to our communities, in the triple bottom line of people, planet and profit, and in maintaining an open and transparent communication style with our partners and customers. www.hornytoad.com; www.nau.com,

Grassroots Outdoor Alliance (GOA) independent outdoor retailers as a strong voice to protect and promote the experience of specialty retail and outdoor enthusiasts across the United States. Members create a national network enabling access to best business practices for retailers, to the best equipment and apparel brands for the public, and to the backcountry for all. www.grassrootsoutdoors.com.

Founded in 1984, SNEWS® is an independent, insider news service for trade professionals in the outdoor, wintersports and fitness industries. Its network of resources are the acknowledged industry standards for late-breaking insider news and analysis, trend reporting, business education, community-building and retail training. SNEWS also publishes the Outdoor Retailer Daily and Outdoor Retailer Planning Guide under license from Outdoor Retailer. In addition, SNEWS operates the SNEWS Retail College, an affiliate retailer training program of the OIA Outdoor University. And, SNEWS operates SNEWS TV, the only regularly broadcast web TV program for the trade covering industry products and events. For more information, call the SNEWS 530-268-8295, or go to www.snewsnet.com.

Related

Horny Toad Achieves Lofty Goal with Fall 2012 Cloudcover Collection

Santa Barbara, CA – January 9, 2012 – Horny Toad believes in celebrating adventure in everyday life, both outdoors and in, and its new Cloudcover Collection – which debuts in Fall 2012 – helps people do so with both style and comfort. Versatile by design, each piece acts ...read more

Horny Toad Launches Online Holiday Giving Program

Santa Barbara, CA – November 21, 2011 – Horny Toad, the Santa Barbara-based lifestyle apparel company, is launching today its first annual Holiday Giving Program. Designed to raise money and awareness for select outstanding nonprofit organizations during the holiday shopping ...read more

RootsRated.com to Launch at Outdoor Retailer

RootsRated.com, in partnership with Grassroots Outdoor Alliance, will introduce a new expertly-sourced digital recreation guide during Outdoor Retailer. Demonstrations of the technology will be available in the Horny Toad booth from 9am to 5pm Thursday through Saturday, and ...read more

TEKO® Launches Active Lifestyle Collection

TEKO, the leader in sustainable, high performance socks, is pleased to announce the launch of their Active Lifestyle Collection. This new collection features street-savvy patterns and colors, a natural extension for the brand that previously focused on sport specific socks. While ...read more

Icebreaker Launches "Holy Sheep!" Blog

FOR IMMEDIATE RELEASECONTACTS:Lee Weinstein+1 (503) 708-0402Lee.Weinstein@Icebreaker.com"Holy Sheep!" - Icebreaker Launches BlogWellington, New Zealand (14 June 2009) – Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, has launched a ...read more

Horny Toad Embraces a New Model of Support for Art and Charity

Santa Barbara, CA – March 7, 2012 – Horny Toad, the Santa Barbara based lifestyle apparel company, announced a new format for working with their outdoor industry influencers. The Horny Toad Influencer Program is a collection of like-minded adventurers, artists, musicians and ...read more

KEEN Launches New Professional Footwear Collection for Fall 2009

KEEN Inc.—a leader in hybrid outdoor performance products, including footwear, socks and bags—introduces its newest range the KEEN Professional Collection, footwear specifically designed for individuals whose occupations demand on-your-feet comfort, durability and classic ...read more

Julbo Eyewear Launches Blog for Outdoors and Optics Enthusiasts

Julbo, a true eyewear pioneer for more than 120 years, is proud to announce the launch of its official company blog: http://julbousablog.com. The Julbo blog will offer readers unique content from Julbo's sponsored athletes, as well as press announcements, product reviews, event ...read more

Rock/Creek named Grassroots Outdoor Alliance 2011 "Retailer of the Yea

Today, Rock/Creek is proud to announce its selection as “Retailer of the Year” by the Grassroots Outdoor Alliance. Grassroots Outdoor Alliance is a group of independent outdoor shops dedicated to the quality of the outdoor enthusiast's experience and sustainability of the ...read more