Sorel.com Launches Online Shopping with New, Stylish Footwear for Urba

Iconic boot-maker Sorel invites consumers to experience the brand online at Sorel.com.
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PORTLAND, Ore. – Oct. 27, 2009 – Sorel, a premium cold-weather boot manufacturer and wholly owned subsidiary of Columbia Sportswear Company, today announced the debut of its new e-commerce website – www.sorel.com – featuring some of the season's hottest footwear for fall and winter.
This season, Sorel.com introduces fresh, new and even unexpected styles from Sorel – for everyone from winter enthusiasts and urban commuters to fashionistas and families on the go.
Using beautiful product photography and a clean, sophisticated design, the Sorel.com e-commerce website enables U.S. consumers to buy the broadest selection of winter-performance and all-season Sorel products available directly from the brand for the first time.
Sorel.com also offers an easy, interactive way to experience the brand, learn about product features and benefits, and find nearby premium specialty retailers and department stores, online retailers or Columbia-branded stores, where Sorel products are also sold.
“The launch of Sorel.com is a great way to showcase the Sorel brand while communicating directly with consumers and creating excitement around our new, must-have fall and winter footwear collections,” said Katherine Lane, marketing manager for Sorel. “Sorel.com was designed to be a powerful tool for building and driving consumer demand across all of the brand's sales channels, and we're excited to now be able to introduce consumers to all of Sorel's styles online.”
New features on the Sorel.com website include:
•The ability to filter products by type, size, color, price or temperature
•Giving consumers the option at checkout to ship their order in a reused box
•Significantly larger, enhanced product imagery with zoom-enabled 360-degree product views
•A flat shipping rate, eliminating surprise fees at checkout
•Referrals to independent retailers, including premium department stores, that are closest to consumers wherever they may be, at home, on business or on vacation
•Community features, such as discussions, product ratings and reviews
•Community-building via social media tools, such as the Sorel blog, Twitter feed and Facebook page
About Sorel
For more than 40 years, Sorel boots have been engineered to provide outstanding warmth, comfort and durability in the most extreme cold-weather conditions. They have accompanied explorers to the North Pole and earned a legendary reputation among winter outdoor enthusiasts as well as those who work outdoors in harsh winter conditions. While the brand's Caribou style remains a winter classic, Sorel now offers and exciting range of comfortable, luxurious, all-weather products that merge high-quality materials with outstanding design to produce durable, fashionable warmth. Sorel boots can be found in specialty outdoor stores, as well as upscale department and footwear stores around the world, reflecting growing appeal among discerning consumers who trek the most demanding urban jungles year-round. Sorel is a wholly owned subsidiary of Columbia Sportswear Company, based in Portland, Ore. For more information about Sorel, please visit www.sorel.com or follow @SorelFootwear on Twitter.


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