Somnio Strengthens International Team, Adds Key Management Positions

Somnio, a leader in custom-fit footwear, announced the addition of key members to its international team, naming Allistair McKinnon Director of Sales in the UK and Danny Orr as new Global Product Manager.

A veteran of the sporting goods industry, McKinnon formerly served as National Account Manager for Umbro Ltd. in the UK and has also worked with New Balance, Rawfusion, Hi-Tec Sports, and Pitney Bowes. A competitive athlete and self-motivated individual, McKinnon has a proven track record and brings a wealth of sales and management experience to Somnio.

Boosting the brand's product development program, Orr comes to Somnio from Mar Systems, the leading biomechanics resource and training systems supplier in Europe, where he's spent the last two years as Technical Director. He has also worked for the Sport Science Institute in Britain and spent time behind the retail counter as the owner of Profeet, a custom-fit shoe store based in London.

"For us, the UK and Europe are such critical markets," said founder and president of Somnio, Sean Sullivan. "We wanted to put our own in-house team in place to go directly to the market and Allistair and Danny bring great experience to our growing international program. They're the perfect fit to this important team."

While based in the UK, both McKinnon and Orr will work directly with the brand's new offices in Zurich, Switzerland, where Somnio's European Managing Director, Saskia Stock, oversees and services all of the brand's distributors and direct sales in Europe.

Launched in the summer of 2009, Somnio shoes feature an adjustable component system that creates a custom-fit to match a runner's unique biomechanics. Developed at the prestigious Boulder Center for Sports Medicine, Somnio shoes can adapt to (or correct) the particular alignment, arch and cushioning needs of each runner or walker's foot. Learn more at