Santa Cruz, CA - Santa Cruz-based Somnio Running announced today its new line of customizable running shoes that will be sold exclusively in specialty running stores nationwide on June 1, 2009. Breaking new ground in the running shoe industry, Somnio shoes feature an adjustable component system that creates a custom-fit to match each runner's unique biomechanics.
Founded on the premise that shoes should adapt to the runner, not the other way around, Somnio shoes can adapt to (or correct) the particular alignment, arch and cushioning needs of each runner's foot. Developed at the prestigious Boulder Center for Sports Medicine, the new line will consist of 3 base models for men and women, and 12 adjustable inserts that can be combined to create over 648 different shoes.
â€œEvery runner is different, and we believe that every pair of running shoes should be different,â€ explained Somnio founder Sean Sullivan. â€œWe built a platform for making that possible. Our exclusive system of almost infinite shoes and limitless possibilities was developed in the nation's leading sports medicine lab, and then tested and refined there on real runners.â€
Before founding Somnio, Sean Sullivan was head of product development for top brands like The North Face, Pearl Izumi and Specialized bikes where he helped launch the bike company's Body Geometry line of customized bike shoes. An avid runner all his life, Sean immediately saw a need for customization in the running shoe industry. He enlisted the help of Dr. Andy Pruitt in the human performance lab at the Boulder Center for Sports Medicine to create the Somnio system and a patented fitting tool that evaluates a runner's foot to determine the correct prescription of inserts needed.
â€œThe Boulder Center for Sports Medicine played a key role in the development and testing of Somnio running shoes,â€ said Sullivan. â€œDr. Pruitt's knowledge of both treating and preventing running injuries led to the concept of adapting the shoe to each runner's biomechanics.â€
Because fit and configuration are the most important parts of the Somnio system, the line will only be sold by trained Somnio fit professionals in specialty running stores. Somnio dealers across the country will have access to Somnio's biomechanics training programs to be held at the Boulder Center for Sports Medicine in Boulder, CO throughout the year. For a complete list of stores, visit the Somnio Running website at www.SomnioRunning.com.
About Somnio: Somnio is Latin for â€œdream.â€ Our dream at Somnio is to keep runners healthy and on the road longer so that they may realize their goals. We aren't just selling shoes; we're solving problems and helping dreams come true. By creating running shoes that adapt to the individual runner, we offer a more personal fit, address chronic issues and pain, and help prevent injuries through better biomechanics. Join the Runaissance. www.somniorunning.com