TELLURIDE, Colo. — (Oct. 15, 2020) — SOL Paddle Boards, Colorado’s high-performance stand up paddle boards since 2011, is proud to announce Chris Johnson as the brand’s Executive Director of Operations. Johnson’s appointment reaffirms SOL's commitment to innovation, quality and world-class customer service.
“SOL is built by paddlers, for paddlers because we can better understand and serve the needs of every customer,” says Johnny Lombino, owner and founder of SOL Paddle Boards. “After working with Chris for years as an athlete and designer, we’re stoked to welcome Chris aboard as a full-time member of our executive team.”
With 12 years of experience in the outdoor industry, Johnson brings a unique skill set to his new role, having worked as both a snowsports retail buyer and professional SUP athlete. He will oversee SOL’s manufacturing operations, design development, and production, along with helping to streamline quality control, customer and retail services.
Based in Vail, Colorado, Johnson was the 2018 Vail Whitewater Race Series champion and has spent the past six years as a Team SOL athlete. During this time he provided valuable feedback going far beyond product testing alone. As a product designer, he helped develop and introduce the world’s first underfoot camber technology for SUP, along with a one-of-a-kind stringer system for the brand’s new GalaXy collection.
In addition to his new role at SOL Paddle Boards, Johnson will also continue racing on the Colorado whitewater circuit, river surf events, USNWC races in NC, and hopefully an ISA race. Follow him on Instagram @paddlebeard. Please visit solpaddle.com for more details. For retailer inquirers contact: email@example.com
SOL Paddle Boards
Based in Telluride, Colorado, SOL Paddle Boards leads the SUP industry in durability, progressive technology, and boards with an iconic look. Since 2011, SOL Owner Johnny Lombino has been designing flashy products that show true ingenuity and progression. Every SOL board is guaranteed with a five-year, industry-leading warranty. Paddle With SOL!