Sof Sole Complements Famous Footwear Back-to-School Donation to Salvation Army

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Research Triangle Park, NC -– In August, Famous Footwear provided more than 100 pairs of the season’s hottest shoe styles for kids through The Salvation Army – Greater New York Division. Sof Sole recently supplemented that donation by sending 130 pairs of socks in corresponding sizes to accompany the footwear.

The Salvation Army hosted shoe clinics for families by appointment in their community center located at 2121 Washington Ave. in Bronx, NY. There, children could try on and take home new shoes and socks for the school year for free. Famous Footwear and local-area bloggers will also raise additional in-kind donations this month that the charity will use to support children and families with more free footwear for fall.

“Providing children with new shoes and socks for the school year is an important part of our mission to support our youth and the communities in which our retailers do business” said Kurt Wineman, SVP of Sales at Sof Sole. “We are continually impressed with the philanthropic work of our retailers, like Famous Footwear, and are happy to partner with them on important projects like these.”

About Sof Sole®

A division of Implus Corporation headquartered in North Carolina's Research Triangle Park, Sof Sole® is a leader in making performance insoles and footwear accessories designed to enhance comfort, support and breathability. A proud sponsor of the Competitor Group Rock ‘n’ Roll Marathon Series, Sof Sole® is committed to offering customized comfort to all athletes, from novice to elite. www.sofsole.com.

About Brown Shoe Company and Famous Footwear

Brown Shoe Company (NYSE: BWS) is a $2.6 billion, global footwear company whose shoes are worn by people of all ages, from all walks of life. Our products are available virtually everywhere — in the nearly 1,300 Famous Footwear and Naturalizer retail stores we operate, in hundreds of major department and specialty stores, on 14 branded ecommerce sites, and on many additional third-party retail websites. Through our broad range of products, we serve three key market segments. Our Family brands — Famous Footwear, Famous.com, and shoes.com — are one-stop-shopping destinations for high quality, affordable styles for a family’s every occasion. Active people who want comfort, style and performance can look to our Healthy Living brands — Naturalizer, Dr. Scholl's Shoes, LifeStride and Ryka. Our Contemporary Fashion brands — Via Spiga, Vince, Sam Edelman, Franco Sarto, Carlos Santana and Fergie Footwear — keep fashionistas in step with the latest trends. At Brown Shoe Company, we inspire people to feel good and live better... feet first!

About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through a broad array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.

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