Sof Sole and Run Like A Mother at Rock ‘n’ Roll Marathons

Sof Sole and co-authors Dimity McDowell and Sarah Bowen Shea of Run Like A Mother will join forces at several Rock ‘n’ Roll marathons this year to provide informative presentations and new product promotions.

Research Triangle Park, NC - Sof Sole®, a leading footbed, hosiery and shoe accessory brand, and co-authors Dimity McDowell and Sarah Bowen Shea of Run Like A Mother will join forces at several Rock ‘n' Roll marathons this year to provide informative presentations for participants and present new product offerings from Sof Sole. The promotions will take place at the Country Music Marathon® and ½ Marathon presented by Nissan in Nashville, the Sports Authority Rock ‘n' Roll Denver Marathon & ½ Marathon on October 9 and the Rock ‘n' Roll Las Vegas Marathon & ½ Marathon to benefit the Crohn's & Colitis Foundation of America on December 4.

As guests of Sof Sole, the Official Insole of the Rock ‘n' Roll Marathon Series, McDowell and Shea will be selling and signing copies of their popular book Run Like A Mother: How to Get Moving — and Not Lose Your Family, Job, or Sanity in the Sof Sole booth at the above listed race Expos. Dubbed “a bible for active parents” by the New York Times, their book provides tips and inspiration on the training, tribulation, and triumph associated with running after becoming a mom, which is detailed through the authors' informed perspectives and personal anecdotes, combined with insight from many other mother runners.

The authors will also be presenting “13.1 Ways to Run Like A Mother” at each of the above listed race Expos as part of the presentation series, which will include tips geared for race-day performance and enjoyment. The tips, based on their own experience as well on experiences and ideas gleaned from the 9000+ member RLAM: The Book Facebook community, will be a combination of practicality and inspiration so that every runner, whether she's gunning for a PR or just hoping to see the finish line, will find something useful to take to the starting line.

“We're proud to have Sarah and Dimity on the Sof Sole team at select Rock ‘n' Roll events this year,” said Greg Stryker, Sof Sole Marketing Manager. "They have done such a good job at building a solid base of followers and we're excited to offer their experience, expertise, and energy to the participants at these three races.”

Sof Sole will be selling Sof Sole lightweight performance insoles and socks at all Rock ‘n' Roll marathon expos this year. Visit for more information.

About Sof Sole®
A division of Implus headquartered in North Carolina's Research Triangle Park, Sof Sole® is a leader in making performance insoles and footwear accessories designed to enhance comfort, support and breathability. A proud sponsor of the Competitor Group Rock ‘n' Roll Marathon Series, Sof Sole® is committed to offering customized comfort to all athletes, from novice to elite.

About The Rock ‘n' Roll Marathon Series
Organized by The Competitor Group, the Rock ‘n' Roll Marathon Series is famous for lining race routes with live bands and cheerleaders, massive participant numbers and rocking post race concerts. The original Rock 'n' Roll Marathon in 1998 is still recognized as the largest inaugural marathon in history with 19,979 entrants. Over the 14-year history of the series, more than 75,000 charity runners have raised more than $244 million for a variety of worthy causes and nonprofit organizations. Today, the series of marathons and half-marathons has spread to 18 cities nationwide. For more information, please visit or follow us on Twitter @runrocknroll.