SOAR Communications Announces Brand, Spankn’ New Hire

After nine months in the womb and kicking our co-worker, Crew Wesley Lansford joins the SOAR team
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SALT LAKE CITY – March 11, 2010 – SOAR Communications is proud to announce that the newest member of its team, Crew Wesley Lansford, arrived Tuesday, March 9, 2010 at 3:30 p.m. He is the smallest among them, weighing in at 6 pounds 15 ounces, but brings to the group his the public relations skills he inherited from his mother, our Account Executive, Maura Lansford.

“We are so excited for the fresh perspective Crew will bring to our PR strategy,” said Chip Smith, SOAR Communications CEO. “We expect his cuteness will make it harder to focus during our staff meetings, but that he will become a kind of PR muse.”

SOAR will waste no time grooming Crew to become an account executive. His job includes daily “tweeting,” mostly at his mother, and being SOAR's booth baby at the Outdoor Retailer and Interbike trade shows.

Crew comes to SOAR with three days of life experience and plans to develop “Cooing,” a social networking site for infants. His inherent love for competitive sports (Go Longhorns!), skiing and golf comes from his father, Cole, and makes him a true advocate for everything outdoors.

“I've sensed from the first kick that Crew was going to be an athletic guy, and I think life with SOAR will fit him perfectly,” said Maura Lansford, SOAR's account executive and only mother. “Plus, after nine months, I think it's time he start earning his keep.”

For more information about Crew and his PR qualifications, please e-mail Maura Lansford at mlansford@soarcomm.com.

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MEDIA CONTACTS:

Chip Smith, SOAR Communications, 801.656.0472 x1 (work/) 801.597.7515 (mobile), csmith@soarcomm.com or
Elizabeth O. Hurst, 801.656.0472 x3 (work)/ 408.386.8168 (mobile) ehurst@soarcomm.com

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