Snow Sports Industry Preps for 2014/15 Season with SIA’s Updated Industry Planner

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WASHINGTON (July 24, 2014) – The 14/15 snow sports season is in sight and the entire industry is looking past the sunny summer days to think about SNOW. To assist with 14/15 prep, SnowSports Industries America (SIA), the snow sports industry’s member owned trade association, mailed 12,000 copies of the SIA Snow Sports Industry Planner to SIA members as well as retail shops, resorts, media and industry organizations. It is also available online at Snowsports.org/industryplanner with downloadable iCal versions compatible with Google and Outlook.

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The Industry Planner provides a comprehensive guide to 150+ events including snow sports trade shows, consumer shows, industry events, competitions, SIA Association and Snow Show important dates plus major holidays in in the United States and Canada. Check the Industry Planner online periodically for updates.

“The season moves by quickly and with so many events to keep track of, the Industry Planner has proven to be an essential resource for our team,” said Annette Southworth, cash management coordinator and executive assistant for Rossignol North America. “Having a consolidated calendar of all national and regional tradeshows, demos, competitions and industry clinics is incredibly helpful and helps ensure we don’t miss anything.”

“The cover of this year’s Industry Planner celebrates our unity as an industry and the freedom we all feel sliding on snow, whether in the resort or backcountry, or on skis, snowboards or Nordic gear,” said David Ingemie, SIA president. “And the Industry Planner has become a standard fixture in so many offices that it is essential we release it in the summer while suppliers and retail shops are gearing up for the season ahead.”

Reminders appear in the Industry Planner for Bring A Friend Challenge, Learn to Ski and Snowboard Month, World Snowboard Day and Winter Trails Dayall SIA-supported programs working to educate consumers on snow sports and increase participation. SIA suggests brands link their websites to these events and assist in growing snow sports. Please note, calendar dates are subject to change. Check with the event organizer to confirm.

To order the printed version of the Snow Sports Industry Planner, contact SIA at SIAmail@snowsports.org.

- SIA -

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com. Learn more at Snowsports.org.

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