SNEWS Debuts New Website Featuring Market-Leading Content, Video, and Insider News

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Outdoor Industry’s Leading Trade News Site Offers Unrivaled Platform to Connect with Customers

Boulder, CO (May 23, 2017) -- SNEWS (, the outdoor industry’s leading source for trade news, today debuted a new website. With its market-leading, video, and breaking news, SNEWS now delivers an un-rivaled platform for readers and advertisers alike.



“This new platform reflects the energy and passion that we bring to the outdoor industry trade every day,” said Kristin Hostetter, SNEWS editor-in-chief. “Our readers will now enjoy an easy-reading, scrollable, fast, and mobile-friendly experience that highlights all the different types of content we strive to deliver.”

The Innovation Project series, in partnership with Marmot and Mountain Hardwear, features interviews with some of the best independent specialty outdoor retailers in the business, who share stories from the trenches of the outdoor. 

SNEWS also features breaking news, bringing a national spotlight to underreported stories. Its recent articles on the political debate over Utah’s Bears Ears National Monument gives readers clear eyed reporting and insight into both sides of the debate. And as the industry source for trade news, the SNEWS team prides itself on reporting industry news not just first, but best. SNEWS is so quick with the who’s who and who’s going where, you might find out about your new boss from us before you’ve had a chance to meet them. SNEWS prides itself on being the go-to source for exclusive interviews with executives at powerful outdoor industry brands

Other new editorial includes these new columns:

#CoolShops, which introduces readers to a new specialty outdoor retail shop each week, each with a unique business model, and a new spin on connecting with customers;

3 Questions With…. a brief weekly conversation with an interesting character. Short, sweet, easy to read on the go, 3 Questions With… is full of insights you won’t find anywhere else;

Elevator Pitch, a weekly “ride on the elevator” with brand new companies to hear about innovative products in two minutes or less.

The site’s new tagline, “We Know Outdoors,” is proven by its recent site growth metrics. From Q4 2016 to Q1 2017, sessions on the site increased by 120 percent, users increased by 135 percent, and page views increased by 98 percent.

“The new website effectively delivers the SNEWS message while increasing digital impressions for our brand partners,” said Eric Henderson, national sales & marketing director. “Plus, the new mobile-friendly platform continue to fuel tremendous digital growth for SNEWS in the outdoor industry. “

About SNEWS: Founded in 1984, SNEWS ( is the outdoor industry’s source for trade news. Our team of reporters covers industry news, events and special reports with independence, institutional knowledge and experience. SNEWS also publishes Daily, the official publication of Outdoor Retailer. SNEWS is headquartered at the foothills of the Rocky Mountains in beautiful Boulder, Colo., where we share offices with our sister Active Interest Media Outdoor Group publications, Climbing and National Parks Trips

Media inquiries: Active Interest Media

Dayna Macy (415) 591-0729



SNEWS is a subscriber‐based website providing outdoor, winter sports and fitness industry news to the business community. With loyal readers comprised of business executives, retailers, buyers, manufacturers, marketers, sales reps, trend‐makers, consumer media, ad agencies and more

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