King of Prussia, PA, June 5, 2008 -- Smooth Fitness, the largest online retailer of home fitness equipment, announced today that it has jumped into the top ten in the Sporting Goods specialty category for web sales and maintained a solid overall ranking in Internet Retailer's 2008 Top 500 Guide.
â€œWe are excited to crack the top ten for sporting good retailers and be ranked with such industry leaders as Callaway Golf, Dick's Sporting Goods and Nike,â€ said Marc Cerceo, Chief Operating Officer, Smooth Fitness. â€œWe have some great things planned for 2008, including the launch of the Agile DMT and a line of exercise bikes, which will help Smooth Fitness continue to grow and climb the Internet Retailer Top 500.â€
Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2007 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 18 key categories.
"SmoothFitness.com continues to be a prime example of the power of niche marketing online," says Kurt Peters, Editor in Chief of Internet Retailer. "By focusing on a particular market for a particular set of products, SmoothFitness.com demonstrates convincingly that consumers are not constrained in online buying habits."
About Smooth Fitness
Smooth Fitness is the number one online retailer of home fitness equipment and the 255th largest e-commerce site in the United States as ranked by Internet Retailer. The Company currently markets the Smooth line of treadmills and elliptical trainers to consumers over the Internet on its www.smoothfitness.com web site. The Smooth line of products has consistently been seen as one of the most cost-effective equipment lines available. The Smooth brand of fitness equipment is sold directly from the manufacturer and only on the Internet. The customer gets the convenience of shopping online combined with factory direct savings of 40% - 45%. The fitness equipment is shipped from the Company's warehouses in New Jersey and Nevada.
About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet's vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 40,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer's circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed twice-weekly to 35,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes an annual ranking of the 500 largest web sites.
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