Smith Optics Receives Coveted 2013 Editors Choice Award from Outdoor Life Magazine

Author:
Updated:
Original:

Ketchum, ID - Smith Optics, renowned for its premium eyewear that integrate performance and style, received the coveted Editors Choice Award from Outdoor Life Magazine for the Chief Techlite Glass Sunglass. The Chiefs were tested and scored by Outdoor Life editor, Todd Kuhn, as well as two commercial fisherman based in Gulfport, Miss., who spend the majority of their lives on and around the water. Graded for durability, lens quality, comfort, hinge quality, fit and finish and impact resistance, the Chiefs were the only sunglasses to score all A's in every category.

Using the same technology and materials found in scientific instruments, Smith Optics developed the most optically precise lenses available for fishing and other outdoor pursuits. Techlite Polarized Glass lenses are crisp, clear, and precise. By absolutely minimizing lens thickness to provide a 20% weight reduction over standard glass lenses, the total frame weight rivals any sunglass on the market. Each lens is optically corrected using Tapered Lens Technology to eliminate distortion and the utilization of a nine-layer construction set up manages all available light to maximize clarity and eye comfort. The addition of a multi-layer Anti-Reflective (AR) mirror coating absorbs back light effects while a permanent hydroleophobic coating protects the lens and mirror coatings by repelling water, dirt, fingerprints, and grease.

Chief_Smith

The frames are constructed using proprietary Evolve technology, a bio based material that outperforms traditional materials in durability and shape memory and improves performance while reducing waste and pollutants typically found in other sunglasses. The addition of water-repellent Megol at the nose and temple pads gently grips the skin to keep glasses in place, and gently adheres to the skin as it interacts with perspiration and moisture, for a secure comfortable fit that lasts all day.

For a full review of the article, please visit Outdoor Life online or check out the April Issue, on newsstands now.

ABOUT SMITH Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, premium protective eyewear and ophthalmic eyewear. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out smithoptics.com.
###

Related

Screen Shot 2013-07-25 at 2.22.27 PM

Smith Optics Lauches Groundbreaking Lens Technology at OR Summer Market 2013

(Ketchum, ID) - With almost 50 years of industry leading innovation in optics across both Sun and Snow, Smith Optics is excited to announce yet another groundbreaking achievement and proprietary lens technology: ChromaPop™ . ChromaPop is the world’s most scientifically advanced ...read more

Pivlock_Overdrive_Black_Red_MRR

Smith Optics Debuts the Evolution of Interchangeable Performance Eyewear at OR Summer Market 2013

(Ketchum, ID) For athletes looking for the ease of interchangeability but not desiring a shield design, Smith Optics has designed the new PivLock Overdrive. Constructed of Smith’s TR90 material, the frame gently rotates 45 degrees at the temples to release the lenses for quick ...read more

smith_archive_logo

Smith Optics Launches Iconic Archive Collection

KETCHUM, Idaho – In 1979, Smith Optics introduced its first line of sunglasses for people who live outside walls, like company founder Dr. Bob Smith. The freethinking visionary had a lust for life and wanted to provide superior quality sunglasses to make everyone’s outside ...read more

SmithLogo_2007_Script

Smith Optics Expands Marketing Department

KETCHUM, Idaho – Smith Optics announced today that the company has restructured its Marketing Department in anticipation of growth in eyewear, optical and helmet markets. Effective immediately, Adam Greene will assume the role of Marketing Director, reporting directly to Blair ...read more

Mallory_1

Smith Optics Appoints New Endurance Promotions Manager

KETCHUM, Idaho – Smith Optics announced today the appointment of Mallory Burda as the new Endurance Promotions Manager. In her new role, effective immediately, Burda will oversee the growth of eyewear and accessories among the cycling, triathlon and running divisions for the ...read more

SmithLogo_2007_Script

Sales and Product Development Staff Changes at Smith Optics

KETCHUM, Idaho – In anticipation of growth in the sunglass and optical markets, Smith Optics announced today several new sales and product development staff changes. Effective immediately, Lindsey Johnson has been appointed to the role of International Business Development ...read more

SmithOptics_DoverSunglasses

Smith Optics’ New ChromaPop Lens Technology Awarded National Geographic Gear of the Year

KETCHUM, Idaho – Smith Optics earned its third consecutive Gear of the Year Award from National Geographic Adventure with its new ChromaPop lens technology capturing a coveted spot in the Fall/Winter 2013 guide. The color and visual clarity enhancing lenses are featured among the ...read more

top

Smith Optics Earns Industry Accolades for Best Product Packaging

KETCHUM, Idaho – Smith Optics is the proud recipient of the Outdoor Industry Award for ‘Best Product Packaging’ for their ChromaPop lens technology campaign. The award, presented by Outdoor USA Magazine at the recent Outdoor Retailer Winter Market, celebrates those companies in ...read more

8K7B8299

Smith Optics’ Athletes Sweep the 14th Annual Powder Awards

KETCHUM, Idaho – The top skiers, cinematographers, and photographers were honored last weekend at the 14th Annual Powder Awards with many of the top accolades going to a bevy of Smith Optics’ athletes. The Sun Valley-based brand celebrated big wins alongside its team of ...read more