SmartWool Announces Spring 2008 Advocacy Recipients - SNEWS

SmartWool Announces Spring 2008 Advocacy Recipients

SmartWool Corporation, a leading outdoor performance brand offering Merino wool-based apparel, socks and accessories, today announced the recipients of the SmartWool Advocacy Fund and SmartWool Breast Cancer Fund that includes 32 organizations.
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STEAMBOAT SPRINGS, CO (April 24, 2008) – SmartWool Corporation, a leading outdoor performance brand offering Merino wool-based apparel, socks and accessories, today announced the recipients of the SmartWool Advocacy Fund and SmartWool Breast Cancer Fund which includes 32 organizations ranging in size and subjects from protecting the outdoors, engaging children and breast cancer support. Awarded semi-annually, this round of gifting represented over $72,000 to non-profit organizations around the country. This brings the total amount of Advocacy Fund contributions given by SmartWool since 2004 to $390,000.

“The SmartWool Advocacy Program is one part of the broader employee-driven SmartPrint® corporate social responsibility platform which brings to life Smart Wool's philosophy to affect positive change in the world within which our employees and customers live, play and do business,” states Mark Bryden, president of SmartWool. “Through our support and contributions, we see these collaborations and partnerships as key to SmartWool's continued success as an industry leader and hope to inspire other companies to follow suit.”

The advocacy program is comprised of two separate funds and financed by separate revenue sources. The SmartWool Advocacy Program is funded by a percentage of net sales of SmartWool® products sold on www.smartwool.com. Additionally, a percentage of net sales from SmartWool “Pink Ribbon” socks go to the SmartWool Breast Cancer Fund. Since its inception four years ago, the SmartWool Advocacy Program has donated monetary as well as products in-kind to deserving non-profit organizations, including these 2008 recipients:

City Kids Wilderness Project Adaptive Sports Center of Crested Butte, Inc.
Appalachian Mountain Club Family Means
Women's Wilderness Institute Rails to Trails
Rocky Mountain Youth Corps Colorado RangeRider Youth Cops
Outdoor Outreach Higher Ground Youth Challenge
Colorado Fouteeners SOS Outreach
City Wild Splore
Humble Ranch Net Results Junior Tennis
Trust for a Mountain Classroom Kids Plus – Cook County
KIPP: Sunshine Peak Academy Boys and Girls Club of Craig
Big City Mountaineers Black Canyon Boys & Girls Club
Chequamegon Area Mountain Bike Association
Elizabeth Stone House
Rocky Mountain Nature Association Northern California Cancer Center
Breast Cancer Fund The Norma F. Pfriem Breast Care Center
Casting for Recovery Clinica Tepeyac
Living Beyond Breast Cancer Cancer Survivor Center for Health & Wellbeing

Recipients of the SmartWool Advocacy Fund and SmartWool Breast Cancer Fund are selected from approximately 60 applications by the SmartWool Advocacy Board. This board is comprised solely of SmartWool employees elected by their peers as part of the larger SmartPrint® platform.

The SmartWool Corporation is comprised of passionate and healthy-minded employees who prescribe to the belief that a balanced life is a rich life. This belief is the foundation upon which the Leave My SmartPrintâ„¢ program was built. The program allows each full-time SmartWool employee to be paid for up to 40 hours of volunteer work at a local non-profit charity of their choice. In 2007, SmartWool employees donated nearly 1,000 volunteer hours to non-profit organizations in their hometown communities.

Applications are currently being accepted for the fall grants. To learn more about the SmartWool Advocacy Fund and SmartWool Breast Cancer Fund or to apply for a grant, please visit www. Smartwool.com. Applications for the fall grants must be received by September 1, 2008.

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ABOUT SMARTWOOL: SmartWool® is a leading performance brand offering wool-based apparel, socks and accessories. Nothing can compare to SmartWool® products for the ultimate in performance, comfort and easy care. SmartWool® fiber is superior at vaporizing moisture, controlling temperature and order and is guaranteed not to shrink. It's also a renewable resource that illustrates the design genius of evolution. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool's award winning website: www.SmartWool.com. SmartWool Corporation is a wholly owned subsidiary of The Timberland Company.

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