Slacklining for the Young at Heart

Instead of sitting in front of a computer or being leashed to a game console for hours, the newest fad in children, teenagers and adults is getting outside and testing your balance on a slackline.
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FOR IMMEDIATE RELEASE
Wednesday, July 27, 2011


Slacklining for the Young at Heart
Popular balance product comes to Calgary based company

Calgary, AB – Instead of sitting in front of a computer or being leashed to a game console for hours, the newest fad in children, teenagers and adults is getting outside and testing your balance on a slackline.

Slacklining is a balance sport that uses nylon webbing tensioned between two anchor points. Slacklining is distinct from tightrope walking in that the line is not held rigidly taut (although it is still under some tension); it is instead dynamic, stretching and bouncing like a long and narrow trampoline.

Seeing the connection between slacklines and Fitterfirst, President and CEO, Louis Stack, immediately knew this was a product that was ideal for the Fitter product line.

“I first saw Slacklines at an outdoor retailer summer show in Salt Lake City. I purchased one and brought it to the cabin during summer holidays. I set it up between two trees and in no time a group of little kids were all over it. I look out an hour later and a bunch of adults were testing out their skills. That night it was the hit for all the teens at the beach. “

After Mr. Stack witnessed the popularity of this product and the benefits it produces, he knew it would be a hit with all ages.

“This was a no brainer. Slacklining clearly suits all ages, takes minutes to set up and take down and is great for balance training. I bring one to the cabin every summer and is still a huge hit with everyone in the community.”

While tightrope walking has been around for thousands of years, Slacklining is a fairly new trend that has turned into one of the newest balance crazes for young and old.

For more information about Fitterfirst, please visit www.Fitter1.com.


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For more information, please contact:
John Reid
Public Relations
Fitterfirst
T: 403-243-6830
F : 403-229-1230
E-mail: pr@fitter1.com

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