Skratch Labs Hires Industry Veteran as Director of Sales

Skratch Labs hires Jay Peery as newly appointed Director of Sales
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Todd Walton

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Skratch Labs Hires Industry Veteran as Director of Sales

Jay Peery joins Skratch Labs as newly appointed Director of Sales

Boulder, CO (January 17, 2013) – Skratch Labs announces the hiring of industry veteran Jay Peery.

As Director of Sales, Peery will manage and direct global sales efforts for the year old company. Peery, who most recently directed sales and marketing efforts for Evolv, has a strong history of growing sales for a variety of outdoor-oriented companies.

“Jay's unique skill set and extensive experience in the outdoor, running and bike markets will serve us well as we grow in all three of these channels and beyond.” said Skratch Labs CEO, Ian MacGregor.

Peery begins his new role on January 27th, 2013 and will be based at the company headquarters in Boulder, CO.

About Skratch

Founded by renowned sports physiologist Dr. Allen Lim, Skratch Labs’ philosophy is to use real food as the optimum source of nourishment for sports and life. Lim’s recent collaboration with Biju Thomas on ‘The Feed Zone’ cookbook has lead to a revolution in the way athletes think about fuel for activity and recovery. Skratch Labs provides ready-made products to help complement this lifestyle, beginning with their Exercise and Everyday Hydration Drink Mixes.

Skratch Labs Hydration drink mixes continue to grow in popularity with cyclists, runners, triathletes, climbers, hikers, motocross riders, NASCAR drivers, youth sports participants, firefighters, and everyday regular folks. The Skratch Labs team has additionally determined through extensive field-testing that Skratch Labs Everyday Hydration Mix is an excellent remedy for hangovers.

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