SKORA Retains Frank’s Garage for Next Level Growth

Author:
Updated:
Original:

SKORA, Inc, the innovative maker of premium, lightweight performance running footwear has announced a partnership with Portland-based Frank’s Garage, a creative marketing, design, and branding house specializing in the athletic, action sports, outdoor, and LOHAS markets. Together, they will build a results-driven strategy for SKORA’s brand platform, strategically aligning the brand with target consumers and retailers, creating multiple engagement opportunities and establishing the brand personality.

“We are very excited about this new collaboration,” said David Sypniewski, Founder and CEO of SKORA. “Frank is a footwear marketing firm with tremendous experience in the categories that SKORA lives in. We’ve always wanted a partner who shares our passion for the running category, but who can leverage our potential through traditional and new media marketing concepts. We’ve found that in Frank.”

Frank and SKORA will launch their ‘Love Your Run Again’ campaign this Spring. The campaign will focus on the health and comfort features inherent in SKORA’s ‘Run Real’ philosophy of natural design, immediate comfort, and stunning aesthetics.

“We’re excited to work with such a pure and authentic brand such as SKORA,” said David Karstad, Founder and Creative Director of Frank. “We’ve been involved with a lot of concepts over the years, and quite frankly, SKORA is about innovative and forward-thinking as they come. We’re stoked to work with David and team to help bring the SKORA fit and feel to runners and athletes everywhere.”

About SKORA: Based in Portland, Oregon, SKORA builds premium, lightweight performance running footwear that encourages a more bio-mechanically correct, natural stride. The distinctive look and feel of SKORA footwear is based on the function and benefit of a minimalist design philosophy we call Run Real. For more information on SKORA visit www.skorarunning.com.

About Frank’s Garage: Also, based in Portland, Oregon, Frank’s garage has been a part of the success of many leading brand’s in the footwear and sportswear industries, including Teva (and their launch of trail running shoes), GoLite Footwear, Timberland, Spyder, and O’Neill Wetsuits. For more information visit Frankcreative.com.

Media Contact:
Alli Noland
Terra PR
307-733-8777
allin@terrapublicrelations.com

Related

SKORA CORE International Design Award Honoree

Portland, OR (June 27, 2013)-- The SKORA CORE was honored as a Core77 Design Awards Pro Soft Goods Notable at their third annual award ceremony June 2013. The jury for the Soft Goods category praised the CORE saying “We’ve seen so many running shoes in our day, but SKORA CORE ...read more

SKORA_logo

SKORA Footwear Sales Force Now Covers Entire U.S.

SKORA, Inc, the innovative maker of premium, lightweight performance running footwear has expanded its sales team to complete coverage of the United States. With fourteen representatives currently on board, SKORA is now widely available to the 43 million recreational runners ...read more

SKORA ambassador

SKORA Introduces Ambassador Team: 21 Running Experts Who Didn’t All Start That Way

SKORA, Inc, the innovative maker of premium, lightweight performance running footwear proudly introduces the SKORA Ambassador team. A collection of 21 athletes from all walks of life, who are passionate about running, and especially natural running. Read more about the SKORA ...read more

SKORA_logo

SKORA Expands International Distribution To Meet Increased Demand

SKORA, Inc. the award winning premium performance footwear brand announces the expansion of its international distribution into the European, Russian, Scandinavian and Asian markets. This marks a dramatic increase in the global availability of SKORA products from the brand’s ...read more

SKORA_SS14_Mens-FIT

SKORA Launching FIT Training Shoe For Spring 2014

SKORA, Inc, the innovative maker of premium, lightweight performance running footwear proudly presents the FIT, a lightweight trainer that offers balanced cushioning ideal for the road or gym. Available at running specialty and SkoraRunning.com February, 2014.  "We wanted to ...read more

SKORA_logo_clear_02

SKORA Moves to Seattle

SKORA, Inc, the innovative maker of premium, lightweight performance running footwear proudly announces it is moving to Seattle, WA as of July 1, 2014. The move brings SKORA closer to some of their key customers and into a hotbed of development for many outdoor, athletic and ...read more

Outdoor Research retains Tokul Creek Marketing for sales in Pacific NW

Seattle-based agency to manage sales in WA, OR, AK, ID and MT for OR brand. SEATTLE, Wash. (Oct. 7, 2014) – Outdoor Research, the independent, Seattle-based manufacturer of technical outdoor apparel and accessories, this month retained a new sales agency, Tokul Creek Marketing, ...read more

Garage Grown Gear Logo - Whitebark Pine - No Words

Garage Grown Gear Launches Out Of The Garage: Celebrating with 7 Days of Giveaways

JACKSON HOLE, WY (March 5, 2014) – Garage Grown Gear, the online magazine and e-commerce store that connects people to innovative, high-performing and wildly cool outdoor gear, is set to launch March 17 to March 23 with seven days of gear giveaways. “At Garage Grown Gear, we ...read more

SKORA Running Shoes Now Available on Nordstrom.com

PORTLAND, OR (November 18, 2013) – SKORA, Inc. the maker of award-winning, premium performance footwear, is now available on Nordstrom.com. The Internet retailer will begin by offering SKORA’s Fall 2013 Men’s Collection. "SKORA’s performance innovation, anatomically-driven ...read more