SKORA, Inc, the innovative maker of premium, lightweight performance running footwear has announced a partnership with Portland-based Frank’s Garage, a creative marketing, design, and branding house specializing in the athletic, action sports, outdoor, and LOHAS markets. Together, they will build a results-driven strategy for SKORA’s brand platform, strategically aligning the brand with target consumers and retailers, creating multiple engagement opportunities and establishing the brand personality.
“We are very excited about this new collaboration,” said David Sypniewski, Founder and CEO of SKORA. “Frank is a footwear marketing firm with tremendous experience in the categories that SKORA lives in. We’ve always wanted a partner who shares our passion for the running category, but who can leverage our potential through traditional and new media marketing concepts. We’ve found that in Frank.”
Frank and SKORA will launch their ‘Love Your Run Again’ campaign this Spring. The campaign will focus on the health and comfort features inherent in SKORA’s ‘Run Real’ philosophy of natural design, immediate comfort, and stunning aesthetics.
“We’re excited to work with such a pure and authentic brand such as SKORA,” said David Karstad, Founder and Creative Director of Frank. “We’ve been involved with a lot of concepts over the years, and quite frankly, SKORA is about innovative and forward-thinking as they come. We’re stoked to work with David and team to help bring the SKORA fit and feel to runners and athletes everywhere.”
About SKORA: Based in Portland, Oregon, SKORA builds premium, lightweight performance running footwear that encourages a more bio-mechanically correct, natural stride. The distinctive look and feel of SKORA footwear is based on the function and benefit of a minimalist design philosophy we call Run Real. For more information on SKORA visit www.skorarunning.com.
About Frank’s Garage: Also, based in Portland, Oregon, Frank’s garage has been a part of the success of many leading brand’s in the footwear and sportswear industries, including Teva (and their launch of trail running shoes), GoLite Footwear, Timberland, Spyder, and O’Neill Wetsuits. For more information visit Frankcreative.com.