SKORA Named Finalist for ISPO BRANDNEW 2013

SKORA, Inc. pushes material innovation and design to land finalist spot in Sportswear category

SKORA, Inc. the new cutting edge zero-drop footwear brand has been named a finalist for ISPO BRANDNEW 2013 for their progressive design and clean aesthetics.

Selected by jury from a pool of over 250 talented designers and cutting edge brands, winners and finalists were chosen in each of eight categories. SKORA Inc was named one of only six finalists in the popular Sportswear category, establishing the brand with ISPO audiences and creating further visibility to support their burgeoning European presence.

SKORA will exhibit at 2013 ISPO show, Munich Feb 3-6, in the BRANDNEW Village to meet with the multitude of distributors and retailers throughout Europe who have expressed serious interest in the SKORA brand.

Since their 2012 launch, SKORA has been “challenging what a running shoe can look like”, says David Sypniewski, Founder/CEO. Runners have been praising the unique design and function of SKORA running shoes and interest has grown to the point where SKORA felt they needed to address the European market.

“We are really excited to be selected as a finalist in ISPO's BrandNew competition,” said Sypniewski, “our hard work is being recognized and it's a great way to launch SKORA in Europe.”

Twitter: @SKORARunning

About SKORA: Based in Portland, Oregon, SKORA builds shoes that encourage biomechanically correct running performance with minimal interference. Founded in 2008, SKORA is built by runners, for runners. SKORA footwear lets people run naturally. “Run Real” is our philosophy and we stand by it. For more information on SKORA visit