SkiLogik Launches Limited Edition Grateful Dead Custom Skis

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Jason Elzy, Media Relations, Rhino Entertainment
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Email: Jason.elzy@rhino.com

For Immediate Release

SkiLogik Launches Limited Edition Grateful Dead Custom Skis

Leading boutique ski manufacturer crafts partnership with the Grateful Dead

Breckenridge, Colo. -- (June 9, 2013) --SkiLogik is happy to announce the release of 420 pairs of numbered, limited edition Grateful Dead skis. The new skis, entitled Grateful Touch, feature artwork developed by Mariella using the iconic imagery of the Grateful Dead and will be available for sale through www.SkiLogik.com beginning July 9th, 2013. Skiers will be able to choose from any of SkiLogik’s forty-one (41) models and sizes. Each pair is made to order, numbered and personalized.

Dead Heads and hardcore skiers alike will appreciate the craftsmanship and artistry that goes into making each custom-built pair of SkiLogik’s handcrafted skis. Unlike mass produced ski brands, SkiLogik follows its own path, much like the band that inspired the new ‘Grateful Touch‘ artwork.

“The partnership with SkiLogik is a natural fit for us,” states Sara Nemerov, SVP and Head of Global Consumer Products & Brand Licensing for Warner Music Group. “We are always looking for unusually high quality products that stand out from the pack. SkiLogik’s skis are unlike any others we’ve seen. We’re thrilled with their originality and believe Grateful Dead fans will love them.”

“The Grateful Dead has always been a huge source of inspiration for me,” adds David Mazzarella, SkiLogik’s founder and visionary ski designer. “I’ve seen them perform many times and, like Dead shows, no two pairs of our skis are exactly the same. This is an opportunity for us to use our creativity to honor theirs.”

SkiLogik’s burst onto the ski scene in 2010 with a plethora of performance awards, including RealSkier’s Ski of the Year; 2013 Powder Magazine’s Skier’s Choice Award; Skiing Magazine’s Official Selection Award; and Freeskier’s Editor’s Pick Award. SkiLogik has continued to win prestigious performance awards every year. Each pair is an artistic masterpiece featuring handcrafted wood veneer inlays and mother of pearl accents. Coupled with SkiLogik’s innovative technology, including Black Magic™ base material, black locust sidewalls and Vektor 8™ carbon fiber construction, SkiLogik stands out from the crowd in performance, durability and artistry.

SkiLogik will give away Grateful Touch pair #420 to one lucky fan on SkiLogik’s Facebook page. To learn more, please visit www.skilogik.com.

For more information on Grateful Dead Consumer Products & Brand Licensing contact: Sara Nemerov, sara.nemerov@wmg.com or Jasen Wright, jasen.wright@wmg.com.

About SkiLogik

Founded by veteran ski maker, David Mazzarella, SkiLogik is a Colorado brand that takes ski making to the extreme. Rather than mass-producing or outsourcing, SkiLogik’s approach is to build custom, handcrafted skis with unrivaled performance and construction. The company has also been recognized for its socially responsible labor practices and environmentalism. SkiLogik is a leader in the use of sustainable materials and a tree is planted for each pair of skis made. Learn more at www.skilogik.com.

About Rhino Entertainment

Based in Burbank, California, Warner Music Group’s Rhino Entertainment was founded in 1978 and is the world’s leading pop culture label. Emphasizing flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humor, and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds. Rhino is also expanding the definition of what a catalog music company is, as evidenced by the label’s recent name and likeness representation deal with Frank Sinatra and its multi-faceted relationship with Grateful Dead. The vast Rhino catalog of more than 5,000 CDs, videos, and digital exclusive albums features material by Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon, Curtis Mayfield, among many others.

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