Skigraphiks contest gives consumers chance to see their art on G3 ski

Skigraphics contest winners will also be available to the public via online retail partners during the 2010/11 winter season.
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Vancouver , British Columbia (October 21, 2010) – The only thing better than a brand new pair of skis is a brand new pair of skis with your own custom graphics on them.

This ski season, G3, manufacturer of industry-leading gear for backcountry and sidecountry skiing, will give skiers not one but four chances to see their graphics atop a pair of limited-edition G3 skis.

Launching its 2011 Skigraphiks Contest this week, G3 will run four separate contests in concert with four partners - online retailers Backcountry.com, MountainGear.com and BentGate.com, as well as Backcountry Magazine online. Here’s how it works: Each month, skiers can submit their designs at www.g3skigraphiks.com, the public gets to vote on them, and the winner each month will get a pair of G3 skis with their graphic on the topsheet – inside of 90 days.

In addition, during the first three months, the skis will be available on a limited basis to the public. Each online retailer affiliated with each respective month’s contest will take pre-orders for that particular limited-edition ski during the two weeks immediately after a winner is named. The skis will be delivered to anyone who buys it within 30 days of the close of ordering.

“When you boil it down, skiing is all about fun, and skis are fun, so we thought it was a natural evolution to see how skiers could take the fun to the next level by spicing things up with graphics from skiers, who we think are generally fairly creative types,” said Oliver Steffen, President of G3. “And there’s an immediate gratification to this contest in that people don’t have to wait till next ski season to see the results – the winners will be able to ski on their creations this winter season.”

This is the third year of G3’s Skigraphiks contest, and each year the company gets more submissions. Last year’s winner, Andrew Dye of Vancouver, B.C., will have his ski graphics appear on the 2011/2012 G3 Tonic (shown in photo), which will debut at the upcoming Outdoor Retailer and SIA trade shows this January.

The contest in affiliation with Backcountry.com started Oct. 15 and will run until Nov. 14, when a winner will be chosen. From Nov. 15 to Dec. 14, G3 will run a second contest in affiliation with MountainGear.com. A third contest in affiliation with BentGate.com will run from Dec. 15 to Jan. 14. And a final contest will run from Jan. 15 to Feb. 15 in affiliation with Backcountry Magazine, via the publication’s web site. Affiliates will promote the contest on their web site and link traffic to the contest page on G3’s web site.

Winners of each contest will have their graphics used on a current ski from the G3 line. The graphics from the winner of the Backcountry.com contest will be used on the Manhattan, the MountainGear.com contest of the Tonic, the BentGate.com contest on the Fever, and the Backcountry Magazine contest the Zen Oxide. On all contests, G3’s logo must be used in the design. In the three contests affiliated with the online retailers, their logo must also be used in the respective contest that they are sponsoring.

At the end of the contest, one of the designs will be chosen as Grand Prize winner by G3. In addition to skis, that artist will win a quiver of G3 gear, including their choice of telemark or alpine-touring bindings, as well as an AviTech shovel, Carbon probe, Alpinist climbing skins, a Bonesaw and G3 ski bag.

About G3

Based in Vancouver, B.C., G3 Genuine Guide Gear is manufacturer of industry-leading gear for backcountry skiing. It has been making avalanche safety equipment since 1995. The G3 product line includes skis, alpine-touring and telemark ski bindings, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company gain a reputation as an industry innovator. For more information, visit www.genuineguidegear.com or like us on Facebook at www.facebook.com/genuineguidegear.

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