Simms and PrimaLoft® Insulation Expand Partnership for Fall 2014

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PrimaLoft Contact: Izzy Katzman, CGPR

izzy@cgprpublicrelations.com

781-639-4924 x 112

Simms Contact: Rich Hohne

rhohne@simmsfishing.com

406-922-1243

SIMMS AND PRIMALOFT® INSULATION EXPAND PARTNERSHIP FOR FALL 2014 

LATHAM, N.Y. (September 22, 2014) – PrimaLoft, Inc. (www.primaloft.com), the world leader in providing comfort solutions with high-performance insulations and fabrics, and Simms, the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories, have expanded their partnership for Fall 2014. Simms will increase its PrimaLoft® offerings with three men’s jackets, one men’s pant and one women’s jacket. The Fall 2014 line is now available at retailers across North America and online at www.simmsfishing.com.

“PrimaLoft® is the only insulation on the market enabling fishing devotees to focus on their favorite passion and forget the forecast,” saidBrandan Hill, senior director of product at Simms. “Our consumers gravitate toward PrimaLoft® insulated pieces because they see the value in the technology. They need versatile outerwear for cold and damp conditions, especially as they are outdoors for an extended period of time in varying weather conditions and climates; they need it to be lightweight and highly packable. PrimaLoft® performance insulation best serves our consumers and we are proud to have them as a partner.”

For men, the Kinetic Jacket combines best-in-class PrimaLoft® Gold Insulation with stretch-fleece in a hoody jacket for warmth without bulk. The redesigned men’s and new women’s Fall Run Jackets are ideal as layering pieces or standalones due to PrimaLoft® Gold Insulation’s water-repellent properties. The ExStream™ Jacket, featuring PrimaLoft® Silver Insulation Hi-Loft, is highly compressible for easy packing and has a fully customizable three-point cinch storm hood. Lastly, the comfortable PrimaLoft® insulated ExStream™ Pants for men deliver best in class warmth-to-weight performance when wet and convenient, drop-in style hand warmer pockets.

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Left to right: Kinetic Jacket, Women’s Fall Run Jacket, Men’s Fall Run Jacket

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Left to right: ExStream™ Jacket, ExStream™ Pant

Also new to consumers for Fall 2014 is PrimaLoft’s new shield logo and “Feel the Performance™” tagline, which will be used in advertising, on social media, and at retail via garment hangtags, as well as on its new website, providing consumers with easy access to information on the latest PrimaLoft® technologies and availability at www.PrimaLoft.com.

About Simms Fishing Products

Established in 1980, Montana-based Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. Simms’ new 80,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of Simms gear is available at specialty and large format retailers across North America as well as www.simmsfishing.com. For more information on Simms, please visit www.simmsfishing.com. Media contact is Rich Hohne (406-922-1243 or rhohne@simmsfishing.com). 

About PrimaLoft®

PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and Italy, is the world leader in research and innovative development of comfort solutions and high performance insulations and fabrics. Celebrating its 25th anniversary, the PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. The PrimaLoft® brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. For more information, visitwww.PrimaLoft.com, and follow PrimaLoft on Facebook and Twitter

PrimaLoft®, Feel the Performance™

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