SIGG Switzerland Names Scott Radcliffe New Vice President of Marketing

Radcliffe to oversee SIGG's North American marketing functions
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(STAMFORD, CONN.) February 23, 2009 - SIGG Switzerland, the eco-friendly reusable beverage bottle praised for being equal parts performance and style, has appointed Scott Radcliffe as vice president of marketing. An industry veteran in the lifestyle category, Radcliffe has demonstrated success in the development and implementation of strategic and integrated marketing programs for leading consumer brands. His appointment is effective immediately.

“Scott offers a perfect combination of experience to this role,” said Robert Rheaume, president and general manager of SIGG USA. “His extensive marketing background combined with a skill set that focuses on sustainability initiatives and brand integration make him an extremely valuable addition to the SIGG team. “We are excited to have a brand expert of his caliber on board to further SIGG's messaging of environmental responsibility for our planet.”

Radcliffe will oversee all marketing functions at SIGG's North American corporate office in Stamford, Connecticut. Prior to arriving at SIGG, Radcliffe led the Consumer Branding and Sustainability Practices at Cohn & Wolfe in Austin, Texas. There, he was responsible for establishing marketing communications programs with an emphasis on environmental values for companies including Dell, Nike, Seventh Generation and Whole Foods Market.

Preceding his time at Cohn & Wolfe, Radcliffe served as marketing director for the eco-conscious heritage footwear brand, Birkenstock. At Birkenstock, he was responsible for spearheading and managing a comprehensive re-branding effort across all channels for the iconic footwear company. Early in his career, Radcliffe worked at REI in the retail division where he became well versed in the outdoor gear market.

"SIGG is the clear market leader in the reusable beverage container space with tremendous growth potential, smart distribution and a highly respected brand. I am most interested in building on the foundation of Swiss quality, ecological responsibility and beautiful design that SIGG is already known for,” said Radcliffe. “Expect to see SIGG partnering with other like-minded brands to build creative programs for our retail partners and engage new consumers."

About SIGG
SIGG, a 100 year old brand with Swiss origins, is a brand of optimism and hope, of forward thinking and positive action. It designs and manufactures bottles to the highest standards of Swiss quality and craftsmanship. SIGG's ecologically sound bottles are reusable, recyclable and are as fashionable as they are functional. SIGG bottles exceed FDA requirements, with independent test results showing 0 percent leaching. SIGG donates 1 percent of its worldwide sales to 1% For The Planet.


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