Sierra Magazine Welcomes New Additions to the Team

SIERRA’s Advertising Director Kristi Rummel has brought on board two experienced and well-connected representatives of the outdoor industry, Daisy LeDuc and Scott Mathews, as well as a new marketing & promotions consultant, Kathleen Chambers.
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San Francisco, CASIERRA magazine, the bimonthly publication of the Sierra Club, is proud to announce three new additions to its advertising team. With the arrival of a new editor-in-chief Bob Sipchen two year ago, SIERRA has experienced substantial and dynamic editorial and design transformations. This redesign has lured new readers and advertisers while deepening the connection to members and the outdoor industry. To further this connection, SIERRA’s Advertising Director Kristi Rummel has brought on board two experienced and well-connected representatives of the outdoor industry, Daisy LeDuc and Scott Mathews, as well as a new marketing and promotions consultant, Kathleen Chambers.

Daisy Le Duc has worked in the outdoor industry for more than eight years via Outdoor Retailer and Flyfishing Retailer trade shows and magazines and as an Eastern account manager for SNEWS/GearTrends marketplace for outdoor and fitness. She is also a board member of the Outdoor Industry Women’s Coalition.

Scott Mathewsis the former Outside executive director, xo net director, and representative for SNEWS/GearTrends and recent advertising director at Paddler and Paddler Dealer. He comes to SIERRA in conjunction with his work as an independent representative for Paddler Dealer and Where Seattle and will serve as SIERRA magazine’s new Outdoor & Tourism Representative in the Northwest.

Kathleen Chambers, an independent marketing consultant, will handle the marketing and promotions activities of SIERRA magazine. She brings eighteen years of combined professional experience in sales, marketing, promotions, public relations and event planning in the publishing industry.

The team at SIERRA is looking forward to working with manufacturers and retailers in the outdoor industry to help grow outdoor sports. The philosophy of the Sierra Club is to encourage the appreciation of the outdoor experience so that people will naturally want to protect the environment in which they play, hence the tagline: Explore, Enjoy and Protect the Planet.

Sierra Club is the oldest, largest, and most influential grassroots environmental organization in America with 713,000 members nationwide. Members who spend an average of $36 to be part of the Sierra Club make up the majority of SIERRA’s paid circulation. A recent study found that SIERRA readers consider the magazine to be the number-one benefit of club membership. With multiple readers per copy, SIERRA reaches a total audience of more than one million readers.

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