Sierra Magazine Reports a 23% Increase in Ad Revenue over past two years Publication ends the year up, despite industry decline
SAN FRANCISCO, – Sierra magazine, the official magazine of the Sierra Club, is pleased to announce significant growth in ad revenue. Over the last two years, ad revenue has increased 23% and ad pages have gone up 25%. On the digital side, ad revenue has increased 677%.
“Our two year revenue growth at Sierra is a testament to the unique audience, editorial package and affinity programs that only Sierra magazine can offer our advertisers – delivering their brand message in print, online and in person,” said Kristi Rummel, Sierra National Advertising Director. “With programs unique to the Sierra Club and our network of 450+ chapters across the U.S., we can help support our advertisers’ brands from the ground up - retailer, rep and consumer. We have a variety of events, campaigns and programs that appeal to all ad categories. Our partners can align themselves with getting youth outdoors, supporting the military and their families, Sierra Club Outings and, of course, protecting the wild places that our readers play in and travel to."
Advertisers have become savvier about the "actual" value of audiences that comprise their campaigns, and they know Sierra is a good investment. Ranked as one of the most influential magazines reported by MRI Syndicated Research over the past 5 years, Sierra assures advertisers that their ad message will generate more action from the audience. Sierra delivers a green and affluent readership, with an average household income of $95,000 and more than $100 billion in buying power.
"Sierra magazine has been a cornerstone of our print advertising for a few years now and we get a tremendous response from their readers,” said Peter Sachs, General Manager, LOWA Boots LLC. “They are active outdoors and care about what they purchase for their outdoor activities."
Sierra readers are engaged with the magazine and the brands that support it. Sierra’s circulation has recently increased 4.5% (June 2013 ABC/AAM) and our annual sweepstakes received over 40,000 entries in 2013. Our independent 2012 audience study shows that almost 40% of readers purchased a product or service that was advertised in the pages of Sierra.
More than 80 new advertisers joined Sierra over the last two years, from apparel and outdoor gear brands to financial, travel and natural products companies. These include Kiss My Face, DeLorme, Gramicci, Leki, Washington Country, Visit Pensacola Beach, Maine Tourism, Lee Country, Intrepid Travel and Green Century Funds.
Earlier this year, Sierramagazine received four awards from the Western Publishing Association (WPA) at the 62nd Annual MAGGIE Awards. Regarded as one of the most prestigious awards in the publishing industry, the MAGGIE awards honor the “West’s Best” in both print and electronic publishing.
To inquire about promotional opportunities with Sierra magazine, please email Kristi.Rummel@Sierraclub.org.
About Sierra magazine
The Sierra Club is America’s largest and most influential grassroots environmental organization, with more than 2.1 million members and supporters nationwide. In addition to creating opportunities for people of all ages, levels and locations to have meaningful outdoor experiences, the Sierra Club works to safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying, and litigation. For more information, visit http://www.sierramagazine.com.