Sierra Magazine Ranked Number One Among Influential Readers

SIERRA magazine is ranked number one out of 213 magazines that reach “influentials,” according to Mediamark Research, Inc.’s 2010 Spring syndicated study.
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SIERRA magazine is ranked number one out of 213 magazines that reach “influentials,” according to Mediamark Research, Inc.’s 2010 Spring syndicated study. Influentials are Americans who are politically and socially active, well-informed and trusted for their opinion on a variety of products and services. Representing only one in ten consumers—approximately 21 million Americans—influentials turn to magazines for the information they need to make their own personal buying decisions and to make recommendations. In large numbers, they turn to SIERRA, reaching more than 1.1 million readers worldwide.

SIERRA leads the pack of the following top ten magazines read by influentials:

  1. SIERRA
  2. Barron’s
  3. The Atlantic
  4. Scientific American
  5. New Yorker
  6. Inc. Magazine
  7. Kiplinger’s Personal Finance
  8. City Business Journals
  9. The Economist
  10. Southwest Spirit

“We’re always proud to be in the company of such great magazines, but even more proud of our readers, who are never shy about wielding influence in defense of the mountains, deserts, lakes, rivers and planet they love,” declares Editor-in-Chief Bob Sipchen.

SIERRA magazine is the publication of the Sierra Club and fosters relationships between our readers, the outdoors and the outdoor companies that can help them to “Explore, Enjoy and Protect the Planet.”

The Sierra Club is the most influential grassroots conservation organization in America. Inspired by nature, the Sierra Club is your friends and neighbors, working together to protect the wild places for all to enjoy.

Find out more about the Sierra Club and its print publication SIERRA at www.sierraclub.org/sierra.

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