For Immediate Release,
October 29, 2008
For editorial information contact:
Bob Sipchen at (415) 977-5542 or
For advertising information contact:
Kristi Rummel at (608) 435-6220 or
Sierra Magazine Highlights Nature Camps for Military Families
San Francisco, CA--Sierra magazine continues to take the lead in reporting on an issue of national concernâ€”getting America's youth outdoors. In the November/December 2008 issue, Sierra shares with readers some very personal stories from just a few of the kids from military families who attended Operation Purple camp. The weeklong nature camps, run by the National Military Family Association (with partial financial support from the Sierra Club), served nearly 10,000 youngsters last summer. All young people can benefit from wilderness experiences but the urgent need to give military kids a break from coping with the absence of a parent make Operation Purple camp (OPC) a program that the Sierra Club found particularly compelling. â€œBig Fun in the Green Zoneâ€ on page 46 lets Sierra readers know how important youth programs like OPC and the organization's own youth services programs like Building Bridges to the Outdoors are to the Sierra Club.
Editor-in-chief Bob Sipchen, at the helm of Sierra just over a year, has dramatically transformed the look and content of the magazine. And Sipchen's interest in outdoor recreation as a healing force, and what the Sierra Club has done to support it, is reflected now in a much stronger voice in Sierra magazine. The topics that Sierra has been covering for many years while Exploring, Enjoying, and Protecting the Planet have become everyone's issues.
Another feature that emphasizes the value of families getting outdoors together, even in the winter, is â€œCold Sweat, Five places to get a great winter workoutâ€ on page 28. In â€œI Love Snowshoeingâ€ by Erin Pursell, the author and her family test their newfound snowshoeing skills in the Cascade Mountains near Seattle. Other locales covered with great winter recreation opportunities are Yellowstone for cross-country skiing, ice climbing in New Hampshire's White Mountains, dog sledding in northern Minnesota, and exploring ice caves near Munising, Michigan. Here are more highlights from the November/December 2008 issue:
â€¢ Broken Bones Versus RSI â€“ Editor's column with comments on the Outdoor Retailer Summer Market and the importance of getting kids outdoors â€“ page 4.
â€¢ Get Out, Kids Books â€“ Highlights from two books to help families experience nature's best â€“ whatever winter throws at you â€“ page 12.
â€¢ Welcome Back to the World â€“ Letters to the new U.S. President from international environmental leaders â€“ page 38.
â€¢ Rotten Fish Tales â€“ A story about how mountain-top-removal coal mining in the Appalachian Mountains has affected locals and their favorite fishing spots â€“ page 42.
â€¢ Mixed Media â€“ Kid Lit for the holidays, books that open children's eyes to the natural world.
Go to sierraclub.org/sierra to view the November/December 2008 issue online. Our on-line media kit is available at sierraclub.org/sierra/mediakit. A bimonthly, Sierra is published by the Sierra Club, the oldest, largest, and most influential grassroots environmental organization in America, with 713,000 members nationwide. In 1893 the organization issued the first Sierra Club Bulletin, which became Sierra in 1977. The bulk of Sierra's paid circulation comes from readers who spend an average of $36 for membership in the Sierra Club. A recent study found that Sierra readers consider the magazine to be the number-one benefit of club membership. With multiple readers per copy, Sierra reaches a total audience of more than one million readers.
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