Sierra Designs puts retailers first, announces new apparel sales team

Seven seasoned outdoor rep groups to handle apparel sales and service for U.S. market

BOULDER, COLO. (May 24, 2011) – Sierra Designs, outdoor clothing and equipment innovator for over 40 years, proudly announces a new apparel sales team, tasked with handling sales and customer service for Sierra Designs apparel retailers throughout the U.S. market.

Made up of seven industry-leading sales groups, the new Sierra Designs team will work to elevate customer service, providing retail accounts with a level of assistance and support worthy of Sierra Designs’ award-winning apparel assortment.

“Having a dedicated apparel sales force allows us to focus more clearly on our retailers and our growing apparel category,” said Dale Philippi, CEO with Sierra Designs. “By assigning separate sales teams for apparel and equipment, we are better able to address the specific needs of retailers carrying each of these product lines, elevating our overall level of customer service.”

Hidden Waters Trading will handle Sierra Designs apparel sales for TS, MD, VA, NC, SC, and Washington DC. With over 15 years of industry experience, agency owner Greg Smith was 2008 Rep of the Year for Royal Robbins. Contact him at or 631-988-7144.

Handling accounts spanning MA, NH, NY, VT, RI, ME, the Clancy Group is lead by 17-year industry veteran Jennifer Clancy. With extensive apparel and outerwear experience, Jen can be reached at or 978-486-4946.

Originally from New Zealand, Dave Cockburn is the principal at Kiwi Outdoor Group. Serving MT, OR, ID, AK, WA, Dave has spent years working in the outerwear business and can be reached at or 503-786-5059.

With over 20 years of outdoor industry experience, Jim Screven will handle apparel sales for AL, GA, and FL. He can be reached through his Rep Support Services at or 205-369-4116.

Lead by Gerry Tallman, the Tallman and Associates agency will handle the CA, NV, AZ, and HI territories. Winner of the 2010 Rep Agency of the Year award from Royal Robins, Gerry and his team can be reached at or 805-682-8789.

An experienced Midwestern sales rep with a deep knowledge of the apparel marketplace, Jim Walthour of J.V. Walthour and Associates will take charge of sales in IL, NE, IA, SD, ND, WI, MI, and OH. Contact him at or 630-240-7209.

Campbell Hough, owner of Campbell Sports, has over 20 years of outdoor industry experience and will cover the CO, UT, WY, and NM territories. He can be reached at or 720-304-0200.

About Sierra Designs

Founded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs’ gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at or see us on Facebook.



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