Sierra Designs apparel designer nominated for Rising Star Award

Phoebe Stapleton takes top honors in the Active Wear / Outdoor Wear category, becomes a 2009 Fashion Group International Rising Star Award finalist

BOULDER, COLO. (For Immediate Release) – Outdoor gear and apparel manufacturer Sierra Designs is proud to announce company apparel designer Phoebe Stapleton has been nominated for the Fashion Group International’s Rising Star Award for innovation and excellence in the Active Wear / Outdoor Wear design category.

As a category winner, Stapleton will become one of nine finalists competing for the Fashion Group International’s prestigious Rising Star Award, a bi-annual award and signature event recognizing up-and-coming fashion industry designers, manufacturers, and retailers throughout Colorado.

“I’m honored to be considered for the Rising Star Award and I look forward to presenting my work to the Fashion Group International panel of judges,” said Stapleton. “Sierra Designs has always focused on originality and innovation, which has allowed me to be creative with my designs. It’s great that my work has been recognized.”

All nine category winners were announced at a kickoff event hosted by the Fashion Group International in June. Phoebe will present a professional portfolio of original fashion sketches, photographs and five sample garments representing Sierra Designs’ current collection to a panel of industry judges on August 26.

Stapleton’s work with Sierra Designs will be featured at the Rising Star gala runway event on October 23, 2009 at Mercedes-Benz of Westminster, CO where the Rising Star Award winner will be announced.

Fashion Group International is a forum and a force for promoting the advancement of both new and seasoned professionals in the fashion industry. Fashion Group International, Inc. is a global non-profit organization established in 1930 with more than 6000 members in the fashion and design industries throughout the world. The Denver chapter of Fashion Group International was established in 1958.

About Sierra Designs

Founded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs’ gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at or see us on Facebook.