Sierra Club’s Media Outreach Ranked Influential and Most Tech Savvy

Sierra Club's online and print media outlets receive top ranking among "influentials" and tech savvy consumers.

Today, more than ever before, people are looking to each other for recommendations to help their decisions on everything, such as what to buy, where to vacation, which trails to hike, how to generate action-oriented buzz and to simply stay in touch. Sierra Club, the oldest, largest and most influential environmental organization, tops the charts at meeting these needs for their members through their print magazine SIERRA, as well as the use of social media tools.

SIERRA magazine, the publication of the Sierra Club, is ranked number 4 out of 212 magazines that reach “influentials,” according to a Mediamark Research, Inc.'s 2009 Fall syndicated study. Influentials are Americans that are politically and socially active, well-informed and trusted for their opinion on a variety of products and services. Representing only one in ten consumers—approximately 21 million Americans—influentials turn to magazines for the information they need to make their own personal buying decisions and to make recommendations. In large numbers, they turn to SIERRA, with more than 1.1 million readers worldwide.

According to a recent article in The Atlantic, “Report Card: Which Groups Use Social Media?” in a contest among 102 of the nation's top pressure groups, cause organizations and trade associations, the Sierra Club is the top winner for using the most social media tools available online. On average, the organizations surveyed utilize 3.36 of the 14 tools available. A group of tech-oriented communications specialists conducted a survey of 102 groups to see who used 14 online media tools, including: Facebook, MySpace, Twitter, YouTube, Flickr, e-mail, LinkedIn, blogs, Digg, StumbleUpon, widgets, blogs and SlideShare and online action centers to let visitors get updates and calls to action. The Sierra Club utilizes all 14 online media tools.
“We at the Sierra Club are thrilled to be recognized for our social networking actions and invite people to join in our online communities,” writes Marcy Mendelson, Sierra Club's Online Communities Coordinator.

Find out more about the Sierra Club at and its print publication, SIERRA, at